Welcome back to our TikTok advertising benefits series. In our last chapter, we discussed the first benefit that TikTok ads provide: brand exposure. In this chapter, we’re going to go over how TikTok ads can help increase your sales and drive revenue for your business!
Ready to get started? Let’s dive in.
Affordable and Easy to Create
TikTok had its best year in 2020, becoming an unstoppable force in the social media world. It has shot to the top of both Apple and Google stores and has forced competitors such as Instagram, Facebook, and Snapchat to launch their own TikTok iterations.
However, there’s still a hurdle that TikTok has to overcome. Many brands, especially small businesses, don’t think it’s worth the time and money to start advertising on TikTok due to the misconception that setting up a campaign can be difficult. The reality is, setting up a campaign is easy AND there are great resources to help you get started!
TikTok vs. Facebook & Instagram
Now you might be saying, can’t I just deploy marketing videos on Facebook or Instagram? You could, but TikTok’s platform has a significant advantage. Every post on TikTok is video, which means users will always have their sound turned on so they are ready to engage with content. This allows advertisers to have the ability to connect with users instantly. Facebook and Instagram on the other hand, are mostly static images and carousel posts with some short videos in between. The average user on Facebook and Instagram is less likely to turn the sound on when scrolling on platforms, leading to an ad’s message being skipped and wasted ad dollars.
Increase Sales & Drive Revenue
Now that we’ve classified TikTok as the superior app for video ads, it’s time to start planning strategically about using TikTok to market your brand, especially if your goal is to drive more traffic to your website or store. The good news is that there are plenty of ways to capitalize on TikTok’s thriving and highly engaged community of users. Let’s explore some of these in-app features.
Over the past year, TikTok has been testing and rolling out its social commerce features, including an ad product that turns creator videos into In-Feed ads that feature a ‘Shop Now’ button.
TikTok also partnered with Shopify to allow merchants to create, run and optimize their TikTok marketing campaigns directly from Shopify’s dashboards. This partnership allows for a more convenient way for brands to advertise their products/services on TikTok and track sales all in one place.
Any Business Can Go Viral
Hashtags on TikTok give every business the opportunity to go viral. For example, with trends such as #TikTokMadeMeBuyIt, prominent users or Influencers share their favorite products or services from small businesses they support to larger brands.
TikTok’s algorithm customizes users’ “For You Pages” based on their interests, video likes, and behaviors. This algorithm helps businesses get in front of users with the highest propensity to engage. In this video, a user buys dog popcorn for her pup from a small company whose store is on Amazon that she saw on her ‘For You Page.’
All businesses can benefit from TikTok’s marketing features by following these strategies that have been driving sales for other brands.
The Only Platform that Allows You to Add a Button to Your Videos
The average engagement rate for organic TikTok content is 3%- 9% compared to Instagram’s organic content engagement rate of 1.22%. The main reason for this staggering difference is that TikTok ads are currently the only way to add a clickable button to your videos. This makes them extra valuable for businesses looking to drive traffic and sales from the app.
You can encourage users to shop now, download your app, or visit your website right from your video. Additionally, TikTok ads give your videos guaranteed reach which can be very hit or miss when it comes to organic video content.
Success in all Verticals
The app that was once dominated by viral dance trends now spans every vertical imaginable. TikTok’s unique algorithm means that even accounts with zero followers can still get millions of views on their content.
The proof is in the pudding. See how our TikTok campaign drove a full sell-out of a Quick Service Restaurant’s inventory! Still not convinced? Check out how these other TikTok campaigns benefited Guess, Newton Baby, and Tab for a Cause.
TikTok is full of awesome features that help increase your brand awareness, drive traffic and increase sales for your business. With the right strategy, you’ll be seeing clicks and conversions in no time.
At BRIDGE, we’ll help you reach REAL verified individuals on TikTok with our top-ranked consumer audience data. Based on your campaign goals, you’ll affordably be able to reach millions of users with our customized package catered just for you!