All Posts By

Dan

What to do if you’re a healthcare practice looking to reach new and existing patients

By Multi-Channel, News

Healthcare practices like yours are re-opening across the country, and patients need to know that you’ve met safety guidelines and are open again for “non-essential” visits. There are large numbers of patients who need care, and both existing and prospective patients need to hear from you that you are open and they can see you safely. American Healthcare is restarting. Here’s how you can reach patients who need care. There is a backlog of patients…

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What auto dealers need to do right now

By Auto, People-Based Marketing

The world has changed as a result of COVID-19, and the auto industry is changing with it. As factory workers return to assembly lines in the U.S. and abroad, dealerships are faced with a variety of challenges. Some have a glut of inventory and need to move metal. Others have no inventory and need to push services. And some are adjusting to a new normal: skeleton crews at the lot, contactless pickups, and appointments with…

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5 important steps to take when re-opening your small business

By Attribution, Audience Insights, Business

You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers — and new ones. Your message has been crafted and you’re ready to get the word out. Here are the steps you need to take. 1. Target the right audience with your message You’d be surprised at how much money…

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Data privacy matters every day of the year

By Data, Privacy

Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. This is a good thing. More attention to privacy only means a more meaningful conversation going forward — and, hopefully…

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How to use digital marketing to reach under-served voters and win local elections

By Multi-Channel, People-Based Marketing, Targeting

If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won’t vote). BRIDGE now offers a solution to help you maximize your digital marketing strategy for local elections, reach these voters with certainty, show…

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A national data privacy law could be taking shape. Here’s why that’s great news.

By Privacy

On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to protect U.S. consumers and will help close the gap between where laws currently are and where we believe they should be. And now there’s movement on a national scale: a wave of Senate activity that…

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