Data privacy matters every day of the year

By Data, Privacy

Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. This is a good thing. More attention to privacy only means a more meaningful conversation going forward — and, hopefully…

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How to use digital marketing to reach under-served voters and win local elections

By Multi-Channel, People-Based Marketing, Targeting

If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won’t vote). BRIDGE now offers a solution to help you maximize your digital marketing strategy for local elections, reach these voters with certainty, show…

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A national data privacy law could be taking shape. Here’s why that’s great news.

By Privacy

On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to protect U.S. consumers and will help close the gap between where laws currently are and where we believe they should be. And now there’s movement on a national scale: a wave of Senate activity that…

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How Fortnite changed the game for mobile app developers

By Marketing, Multi-Channel, Social Media

Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, and articles. The New York Times covered the “black hole.” Variety hailed Fortnite’s “masterful stroke.” The general consensus was: by…

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Two key insights from our webinar on the future of digital marketing metrics

By Attribution, People-Based Marketing

Last week, we hosted a webinar on digital marketing metrics, and how we see the future of reporting shaking out. In short, we think there’s a problem with the current state of metrics, and offered what we see as some solutions. Let’s start with the problem(s). Only a quarter of ad spend ever hits real people, according to the Association of National Advertisers. A recent report from GroupM put the costs of ad fraud in…

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Black Friday is exciting for marketers… and also a bit terrifying

By Attribution, Multi-Channel

Black Friday and Cyber Monday are coming. That’s great news for retailers, small business owners, car dealers, big brands, and just about anyone with a product to sell or a message to push. Marketers of all types anxiously await November 29th. But Black Friday and Cyber Monday are also full of noise and pressure. (Note: we’ve got three simple ways to cut through that noise and pressure, which we’ll go over in our free webinar…

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