How to market cars to Generation Z

By | Auto, Multi-Channel, Segmentation

Let’s start with the good news. Generation Z wants to buy cars. When the time comes, 92% of them want to own one. Now, for the slightly-more-difficult news: in general, they expect a shopping experience different from anything that has come before. Gen Z, that technology-ensconced group born between 1995 and 2009, is its own beast. They’ve never had to use a dial-up modem to download music on Napster. They don’t really remember a time…

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Auto dealers: follow these 8 golden rules for digital marketing

By | Auto, Data, Email, Marketing

Al Khouri knows how quickly a talented car dealer can go extinct. He watched the internet turn a whole generation of them into dinosaurs. “What worked for them for years,” he said. “No longer worked for them.” Khouri, the general manager of DCH Millburn Audi in Maplewood, New Jersey, knows that dealers used to wing it. Maybe they’d run some radio or TV, or announce a sale in the newspaper. It was always enough. Until…

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