Category: People-Based Marketing
What’s Driving Purchase Intent in October: This Month’s Top Audiences
As we make our way into October, we see intent peak across a variety of audiences. Halloween drives spending throughout the month, Medicare’s enrollment window opens mid-month, peak fall color is moving […]
ReadOctober 7, 2026The Question Curation Forgot to Ask
A manifesto for curation By Morgan Jetto, EVP, Business Development, Ecosystems, Bridge Curation has become one of the most talked-about corners of ad tech, and for good reason. Done well, it’s one […]
ReadSeptember 1, 2026High-Intent Audiences for Advertisers to Target this September
With football season kicking off, homeowners starting to think about winter, parents adjusting to quieter houses, and families settling back into weekday routines, September brings a fresh wave of purchase intent. Here […]
ReadAugust 3, 2026What’s Driving Purchase Intent in August: This Month’s Top Audiences
August moves in two directions at once. Half consumers are still squeezing out the last weeks of summer, while the other half are already knee-deep in dorm checklists and fall premieres. That […]
ReadJuly 13, 2026Strike While the Grill is Hot: High-Intent Audiences for July
July meets us as summer is in full swing and consumers are looking ahead toward what’s next. Summer routines are still in effect (ballgames, cookouts, road trips) while families are already quietly […]
ReadJuly 10, 2026Local Reach TV: Premium Video Advertising for Local Businesses, With Proof It Worked
For decades, TV advertising meant one thing for local businesses: it was out of reach. National broadcast slots were too expensive. Local cable packages were inflexible. And neither could tell you whether […]
ReadJune 3, 2026Target High-Intent Audiences this June as Summer Kicks Off
June doesn’t ease into summer, it arrives with a full agenda. And as temps continue to rise, so does purchase intent for some key audiences thanks to the month’s big events. June […]
ReadMay 26, 2026Stanley Cup Playoffs and Finals on CTV: The Right Screen at the Right Time
In the midst of hockey’s huge 2026, the NHL Stanley Cup Playoffs and Finals on CTV are the perfect opportunity for advertisers to reach their audience at their most engaged. The Perfect […]
ReadMay 6, 20264 High-Intent Audiences to Target This May
May is a loud month for consumer intent. Graduation ceremonies are taking place, HVAC units get their first big test of the season, young families finalize summer plans, and wellness enthusiasts prep […]
ReadApril 30, 2026How Healthcare Marketers Can Compliantly Run Campaigns
The compliance constraint is real. The solution does not require compromising either standard. Healthcare marketing operates under a constraint that most other verticals do not face: you can’t use health data to […]
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