BRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories New York, NY, June 8, 2020 -- BRIDGE, the people-based marketing...
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The world has changed, and the auto industry is changing with it. Dealerships are faced with a variety of challenges. Some have a glut of inventory and need to move metal. Others have no inventory and need to push services to drive revenue. That’s where BRIDGE comes in. We connect you to REAL people who are in-market NOW! Let us help you talk to these people today. We know which make and model people are…
Advertising Strategies for Challenging Times When a recession comes, don't stop advertising. Dropping your ad budget destroys all the work you've done over the previous months and years, and puts...
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If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won’t vote). BRIDGE now offers a solution to help you maximize your digital marketing strategy for local elections, reach these voters with certainty, show…
We worked with Digiday to put a spotlight on identity resolution, and our guide — aptly titled “WTF is Identity Resolution?” — serves to better illuminate the oft-used buzz term, showing how marketers are using data to reach real people across all their devices.
Last week, we hosted a webinar on digital marketing metrics, and how we see the future of reporting shaking out. In short, we think there’s a problem with the current state of metrics, and offered what we see as some solutions. Let’s start with the problem(s). Only a quarter of ad spend ever hits real people, according to the Association of National Advertisers. A recent report from GroupM put the costs of ad fraud in…
This is the latest edition of our “Big Ideas” newsletter, a monthly missive on the larger issues in the digital marketing industry. If you’d like to subscribe, click here. Hi all, “People-based marketing.” It’s a phrase that gets thrown around in our industry too much. Like such overused stalwarts as “holistic,” “disruptive,” and “synergistic,” “people-based marketing” is being used by companies that don’t actually know what the term means. So let’s end the confusion: a true people-based…
We’ve got some news. We’re excited to announce that we’ve been included in the Inc. 5000 for the third time. The list is an annual guide of the 5,000 fastest-growing privately held companies in the U.S, and we’re in esteemed company. 2019 has been great so far, and the best is yet to come. Here are some reasons we’re grateful for the past 12 months — and pumped about what’s in store. We continue to…
Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? Probably. Because it’s confusing. (And needlessly so.) So let’s clarify some things. For the purposes of this article, we’re going…
“People-based marketing” is a term that gets thrown around a lot in this industry. There are companies that tout themselves as being “people-based,” but in reality, they’re persona-based at best. They have users’ desktop cookies, and maybe their mobile IDs, but are unable to tie any of this back to actual people (the way you could with PII data that’s been ethically sourced). This makes it impossible for these companies to accurately resolve users’ identities,…
