The last-minute Father’s Day shopper. The graduate looking for a new laptop. A dad buying summer gear for the backyard. A student furnishing their first apartment. These moments happen all the time, and each comes with real buying decisions. Advertisers have a chance to reach people who are ready to buy if their messaging connects […]
As April gains momentum, so should your marketing. This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives. Audience […]
YouTube is more than just a place for viral videos and how-to tutorials. It is one of the most powerful advertising platforms available. With over 2.5 billion monthly active users, it’s also the second-largest search engine in the world. That means if your brand isn’t advertising on YouTube, you’re missing out on a massive audience. […]
Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]
Picture this: your audience is commuting, cooking dinner, or relaxing after a long day, earbuds in, completely immersed in their favorite playlist or podcast. That’s streaming audio in action. It’s an always-on companion and a staple of daily life. Roughly 222.7 million American people now listen to digital audio. That’s two-thirds of the US population! […]
February is here, and with it comes the perfect chance to align your ads with the seasonal trends and consumer behaviors that shape the month. Whether it’s sports fans preparing for the return of their favorite teams or DIY enthusiasts diving into indoor projects, understanding who’s paying attention—and how to engage them—is key to maximizing […]
Connected TV (CTV) is taking over living rooms across America, and its influence is only growing. With 84.9% of Americans regularly using CTV platforms, streaming has become the go-to way to consume content. For advertisers, this shift means one thing: the opportunity to connect with audiences where they’re most engaged—on their favorite streaming platforms. From […]
Streaming has redefined how people consume content, and in 2025, Netflix’s ad-supported tier continues to lead the way. With over 70 million monthly viewers tuning in for everything from blockbuster premieres to live sports like Christmas Day NFL games, Netflix offers a premium environment for brands to connect with engaged audiences. It’s not just about […]
It’s no secret that work has evolved—drastically. Gone are the days when our work and personal lives existed in separate spaces. Remote work has blended these worlds, creating a new challenge for marketers: how do you engage with the whole person, rather than just the job title? That’s where B2P—Business to Person—comes in, our solution […]
With new privacy regulations, like Montana’s Consumer Privacy Act making headlines, data protection is taking on an even greater role in the business world. For brands looking to stay ahead, BRIDGE’s Data Safe℠ approach provides a reliable, fully compliant solution for reaching audiences effectively without compromising privacy or trust. Our Data Safe commitment means that […]
