Marketing People-Based Marketing Personalization

Importance of Customer Delight

What is Customer Delight? HubSpot defines customer delight is as “exceeding customer’s expectations to create a positive customer experience with a product or brand.” It’s about ensuring that the consumer is happy and stays happy after already purchasing your product or service. In order to succeed, you must build a relationship with your customer that will […]

Marketing People-Based Marketing Retargeting Segmentation
targeted advertising

Optimizing Ad Campaigns Via Targeted Advertising

Targeted Advertising When looking to promote your company’s products or services, you must first consider your target audience to identify who is most likely to purchase something from your business. Once this is established, you can direct your focus to optimizing your delivery via targeted advertising—the process by which ads are intentionally served to specific […]

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