Why Content Marketing? In an increasingly digital world, it’s essential for businesses to form genuine connections with their potential customers. This is done by generating high-quality, unique content. Whether it’s through a blog post, an e-book or a video, content marketing raises awareness about both a particular subject matter and your company. By educating consumers, […]
What is Customer Delight? HubSpot defines customer delight is as “exceeding customer’s expectations to create a positive customer experience with a product or brand.” It’s about ensuring that the consumer is happy and stays happy after already purchasing your product or service. In order to succeed, you must build a relationship with your customer that will […]
Targeted Advertising When looking to promote your company’s products or services, you must first consider your target audience to identify who is most likely to purchase something from your business. Once this is established, you can direct your focus to optimizing your delivery via targeted advertising—the process by which ads are intentionally served to specific […]
From trying to reach people in towns to increase brand awareness in counties, geo-targeting helps businesses both big and small connect with their target audiences in a tailored way.
Carousel ads are especially unique because they’re multi-purpose. They can be used to show off your products, feature your content, offer your deals, tell your brand’s story or communicate your customers’ experiences.
Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.
Understanding and utilizing your buyer personas allows you to reach your ideal customers in the most efficient ways possible. Here’s some insight on why they’re important for the success of your marketing strategies.
Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.
Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
