Targeted Advertising When looking to promote your company’s products or services, you must first consider your target audience to identify who is most likely to purchase something from your business. Once this is established, you can direct your focus to optimizing your delivery via targeted advertising—the process by which ads are intentionally served to specific […]
Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.