Why Run Everywhere Campaigns Over A Self-Curated Media Mix

person planning media mix by hand

Are you smarter than a computer?

Maximizing your advertising budget and ensuring effective audience targeting are crucial goals for any advertiser. However, it’s important to recognize that building your own media mix or relying on generic audience targeting may not yield optimal results, potentially leaving valuable resources untapped. 

Adalytics reports that 80% of video ad placements on third-party sites failed to meet the promised standards for advertisers. Fortunately, there is a solution that can optimize your ad spend, connect you with your next customer, and safeguard against ad fraud. Read on as we delve into why solely relying on your own media mix might make your advertising goals fall short, and discover how BRIDGE’s machine-learning capabilities and extensive audience can revolutionize your advertising efforts.

Media Mix Limitations

Understanding the limitations of relying solely on your own media mix or generic audiences is key. Although it may appear cost-effective at first, you run the risk of missing out on reaching the right audiences and achieving your desired return on investment (ROI). Without proper monitoring and analysis, you leave yourself vulnerable to potential ad fraud and compliance issues. BRIDGE’s machine-learning capabilities and smart audience insights, powered from nearly 100,000 annual campaigns, ensure that your message reaches the real individuals who make up your target audience. This approach guarantees that you reach the most engaged individuals across all digital channels.

Our extensive audience of 250M real people presents a game-changing opportunity for highly effective targeting. By leveraging our people, your ads can reach the most relevant audiences where they are most active across multiple channels. If a member of your audience engages most on Instagram, that is where your ad will be delivered. We won’t leave any impressions on the table, maximizing your engagement and ad spend.

Additionally, BRIDGE’s Everywhere Campaigns are always optimizing and retargeting consumers who have shown interest in your brand or products. This data-driven approach far surpasses the blind reliance on your own media mix or generic targeting methods, delivering superior results. 

Choosing the Right Partner

BRIDGE sets a new standard in ad fraud prevention by prioritizing real people. With a focus on genuine user engagement, we go beyond traditional methods to protect advertisers. Thorough campaign analysis ensures that your ads reach real viewers and produce real results. By partnering with BRIDGE, you not only gain compliance and transparency but also access to the right audience, maximizing the impact of your ad campaigns. 

Additionally, BRIDGE’s machine-learning capabilities help you to adapt to evolving trends and consumer behaviors in real-time. By leveraging data analysis and making necessary optimizations on the go, you can rest assured that your ad spend is being utilized efficiently and effectively. This approach is essential in a constantly evolving digital landscape, enabling you to stay ahead of the curve, keep your audience engaged and make the most of your advertising efforts.

Don’t Settle for Less

Relying solely on your own media mix or generic audience targeting falls short when it comes to effectively reaching and engaging the right audiences while mitigating ad fraud risks. BRIDGE’s machine learning prowess and extensive audience data empower you to maximize your ad spend and effectively retarget consumers. In today’s landscape where compliance and transparency have gained immense importance, partnering with a trusted collaborator like BRIDGE is indispensable to monitoring and optimizing your campaigns. Don’t let valuable advertising opportunities slip away by settling for a limited approach. 

Contact BRIDGE today and let us work with you to take your campaigns to new heights. With us, you can unlock the true potential of your advertising budget and achieve unparalleled results. 

Subscribe to our Newsletter

Our biweekly newsletter shines a light on the top trends and revenue-generating opportunities for your business.

Share this post with your network

Access Audiences

Fill out the form below to start using our top-ranked custom audiences. 

Get Started
Upgrade to People-Based


Up To 75% Off

June 21-24 * Online Only

Download Now

Access Premium Audiences