Gathering granular data is crucial for a marketer’s success— but it’s about to get more difficult. Browser cookies have been phased out, and there are new privacy laws to consider.
Read More
People like to spend money on dad. Sure, they don’t spend quite as much on him as they do on mom. But Father’s Day still presents a formidable haul for brands, retailers, and marketers (anyone with something to sell, really). According to the National Retail Federation, Father’s Day spending was tracking at $15.3 billion in 2018. More than 77 percent of Americans celebrate the holiday, with consumers spending an average of $133 per person. Being…
The future of digital media buying is increasingly automated, and understanding the process is vital to success with your digital advertisements.
