Apple announced in their conference yesterday that the iOS 14.5 update will go into effect next week, sending many marketers and advertisers into panic mode. How can marketers and advertisers...
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The advertising industry is constantly adapting and optimizing to new consumer trends. As we all know, the previous year brought on many changes to daily life and behaviors. So what...
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What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV,...
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There is a monumental shift occurring in media consumption. As people stay home, marketers are looking for ways to get their messages to their customers -- and to find new...
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TikTok Advertising is here! One of today’s hottest social media channels recently announced a new capability for businesses to increase ROI through in-app advertising. There are currently 100 million active...
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Gathering granular data is crucial for a marketer’s success— but it’s about to get more difficult. Browser cookies have been phased out, and there are new privacy laws to consider.
People like to spend money on dad. Sure, they don’t spend quite as much on him as they do on mom. But Father’s Day still presents a formidable haul for brands, retailers, and marketers (anyone with something to sell, really)….
The future of digital media buying is increasingly automated, and understanding the process is vital to success with your digital advertisements.