People like to spend money on dad. Sure, they don’t spend quite as much on him as they do on mom. But Father’s Day still presents a formidable haul for brands, retailers, and marketers (anyone with something to sell, really). According to the National Retail Federation, Father’s Day spending was tracking at $15.3 billion in 2018. More than 77 percent of Americans celebrate the holiday, with consumers spending an average of $133 per person. Being…
