Every month, over 200 million Americans listen to programmatic audio. Connecting with your audience on digital audio platforms is now easier than ever. But with so many marketing partners in the game, buyers need to beware of lost ad spend and wasted impressions.
By carefully choosing a marketing partner that only targets real people based on geographic locations, timeslots, interests, and media preferences, you’ll never get fooled. With a partner like BRIDGE, there are no barriers to where your ad can be delivered- no matter your price point- thanks to our always-on relationships with over 30 premium publishers.
Invest in a reliable partner who will work with you to create and deliver streamable, targeted content that appeals directly to a desired consumer group – whether local or nationwide – and you have the opportunity to generate leads and create loyal brand followers. As an added plus, by following the tips below, your audio ads will bring lasting success to your business.
Targeted Audience
Businesses can use podcasts and streaming audio to effectively target specific demographics. By advertising on channels or programs centered around their product or service, companies have increased access to listeners who are genuinely interested in what they offer. This opens up the possibility for higher rates of engagement with a more qualified audience; take fitness products as an example – by targeting podcast shows focused on health and wellness, businesses will find potential customers already predisposed towards purchasing related goods or services.
Engaged Listeners
Podcasts and streaming audio are also increasingly popular ways for businesses to get their message in front of a highly engaged audience. Because these channels are often consumed during the morning commute to work and during a daily workout, listeners are usually more focused on the content being heard. According to Edison Research, more than half of podcast listeners said they listen all the way through each episode – far greater attention span than those who are simply watching television or browsing the internet. This makes streaming audio advertising much more effective as people will remember what they hear long after listening.
Measurable Results
Additionally, with podcasts and streaming audio, advertisers are presented with a unique opportunity to reach their target audience through effective, measurable campaigns. Not only do these platforms allow for targeted marketing tactics, but they also provide detailed analytics so businesses can accurately evaluate the success of their advertising efforts and maximize their return on investment (ROI). By engaging listeners in this way, companies ensure they’re making wise investments when it comes to ad dollars spent.
Cost-Effectiveness
Businesses can take advantage of cost-effective podcast and streaming audio advertising to reach their buying audience. These channels provide affordable advertising packages, so budget-conscious companies don’t have to break the bank in order to get maximum exposure. Plus, with precise targeting options available, advertisers can make sure they’re getting a solid return on investment by ensuring ads are delivered accurately at the demographic levels that matter most.
As the podcast and streaming audio landscape continues to grow, now is the time for businesses to get on board with this type of digital marketing. Podcasts and streaming audio offer a targeted, diverse audience that can be hard to reach through other advertising channels.
Additionally, advertisers have access to more qualitative and quantitative data than ever before, making it easier to measure results and ensure that their ad dollars have a good return on investment. With all of these advantages in mind, it’s easy to see why using podcasts or streaming audio platforms for advertising could be beneficial for businesses.
Get Started
BRIDGE only targets real people based on geographic locations, timeslots, interests, and media preferences. Unlike other marketing partners, we will work with you to build a custom audience of real people who fit your customer profile. Because we are committed to delivering the best results for your business, our visual reporting will ensure you’re making the most out of every ad dollar spent.
Start taking advantage of this powerful form of marketing today – explore BRIDGE’s podcast and audio streaming advertising services.
