Category

Business

5 important steps to take when re-opening your small business

By Attribution, Audience Insights, Business

You’re a local business and ready to re-open after closure due to the Coronavirus. You’ve met all the necessary protocols to safely re-open your business, and you’re ready to announce your reopening to existing customers — and new ones. Your message has been crafted and you’re ready to get the word out. Here are the steps you need to take. 1. Target the right audience with your message You’d be surprised at how much money…

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The Importance of Firmographics for B2B Marketing

By Business, Marketing

Firmographics are the attributes B2B companies use to segment their target market in order to discover their ideal consumer. Similar to the role demographics play in B2C campaigns, segmenting your target market by using firmographics increases the chance that the material you are putting out is reaching other businesses that are most likely to respond positively.

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