You’ve run an ad campaign and saw an increase in your sales but you want to know exactly how and why you received that boost. Attribution allows you to analyze your marketing efforts in different channels to understand what’s driving those consumer purchases. By understanding how users engage at every touchpoint of their buyer’s journey, you can attribute certain marketing and media efforts to their sales.
Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.