What comes after cookies is more obvious than many ad tech companies would like to admit. IAB held its Tech Lab Summit earlier this month. These gatherings convene digital ad players for honest debate and discussion about big-picture tech challenges. And honest they were. IAB Tech Lab CEO Anthony Katsur has been sounding the warning […]
Rising above a new wave of data collection resulting in oceans of consumer information Back in the 80s, Rockwell and Michael Jackson had a massive hit with “Somebody’s Watching Me.” Oh, if they only knew what surveillance and data collection norms awaited us today. Maybe we could all land hit singles singing about our experiences? […]
Exploring pseudo-anonymized data performance woes and plotting a path ahead There’ve been experiments where monkeys are just as likely to make a good or bad stock pick as the experts. Could the same scenario be playing out when it comes to identifying a “targeted” audience for serving up digital ads? The answer is an emphatic […]
Is there such a thing as going too far to protect consumer privacy? Consumers themselves seem to think so. See why in our latest blog.
We think advertising approaches based on limited PII are most effective when they are rooted in respect for the consumer as people. See why.
The TV industry is at a crossroads on how to accurately measure TV audiences across all platforms. The answer? PII.
Is your organization customer aware? We’ll show you how to implement a master data strategy and learn from the data you already have.
Customer-aware organizations have an edge in a marketing environment that increasingly favors smart engagement with real people.
Owning the customer means knowing the customer Our last post focused on the conundrum traditional organizations face as digital native companies swoop in and attempt to take share. Do they partner to gain digital chops quickly but lose ownership of the customer? Or go it alone but risk failing? One challenge we’re seeing an awful lot […]
2022 is poised to be one of the most transformational years for marketers yet. That may sound downright disconcerting after considering the whirlwind of change our industry has endured over the past almost two years. But 2022 will be different. This will be the year that brands, publishers, and agencies wield the power they have […]
