It’s 9 AM. Do You Know Where Your Data Is?How customer aware companies are learning more from the data they already have Years ago in the New York market, there...
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If You Can’t See The Whole Picture, You’re Just GuessingWhy customer aware organizations have the edge Image Credit: FilmWise I remember really getting a kick out of the FilmWise Invisibles...
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Owning the customer means knowing the customer Our last post focused on the conundrum traditional organizations face as digital native companies swoop in and attempt to take share. Do they...
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2022 is poised to be one of the most transformational years for marketers yet. That may sound downright disconcerting after considering the whirlwind of change our industry has endured over...
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Our latest whitepaper answers the question “Why PII?” What does it mean to take control of your digital destiny? We’ve spent most of the year on this blog attempting to...
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And now it's time for a breakdown Our last post focused on the hidden value of data trapped in silos. Today we’ll cover the steps B2B and B2C companies can...
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What most companies can't get rightWhy you don’t know your customers as well as you’d like to If you visited a Radio Shack at any point in the 90s, you’ll...
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Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local...
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It seems lately, Big Tech should have everything to fear, including fear itself. Regulators are coming for them. As are the press. Heck, they’re even coming for each other. They’ve...
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The New Year is right around the corner, making it the perfect time to start planning your New Year's marketing campaigns. We’ve curated a premium list of four custom audiences...
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