Costs up, quality down Well, it was fun while it lasted. In the early days, when Big Tech companies were trying to figure out how the hell they were going...
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Marketing’s devolution will not be televisedSwift change is upon us, where do we go from here? Looking from the inside out, we can all develop blindspots when attempting to assess...
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Don’t let Google control your cookieless destinySuddenly, marketers need options. Here’s why you should forge your own path this time. If you build it, they will come. And spend hundreds...
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Down with the middle man! Too many tolls on the path to publisher ad profitsWhy today’s $200B programmatic paradigm just doesn’t hold water There was a game we played as...
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Window closing to set privacy-compliant ad strategies Don’t get stranded at the cookie party, put PII on speed dial When Google delayed blocking third-party cookies until 2023, the party animals...
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Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP...
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Why finally kicking the cookie will feel so good How many times was Lucy going to pull that football away before Charlie Brown ultimately had his day? I think of...
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Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data...
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PII scary? Not when it’s done right Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has...
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