During one recent campaign, we helped sell 140 cars.
The campaign cost the dealer $10,000.
This dealer trusted us and didn’t get fixated on one data point. This is important, because sometimes, well, dealers do get fixated on one data point.
Maybe they’re obsessed with location-based data. Or a particular demographic. They want to target dads with one child (but not two!) who make between $64,000 and $65,000 a year.
Also, these dads need to like the color yellow and hate the New York Yankees.
This isn’t a good mindset for selling cars. Sure, you don’t want to cast too wide of a net when looking for prospects, but you don’t want to be needlessly specific, either. Yankee fans buy cars, too.
Successful digital marketing campaigns for auto dealers have to employ a mix of strategies and can’t fixate on one or two data points.
(By the way, if you’d like to sell more cars, you can always get in touch).
Here’s the mix of data points we recommend at Bridge.