It’s a jungle out there. And for the modern agency, it’s adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: “Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is […]
Strategic integrated marketing practices can help your brand create a distinct and recognizable voice across a variety of different channels as well as maximize ROI and profits earned by marketing materials.
The beginning steps of your creative process are always the most difficult to tackle. All you need is some sort of astounding revelation to get your project going. Fortunately, there are many ways to get your brain thinking and unstick your creative process. Everyone has his or her own unique way of spurring that noteworthy idea. Here are just a few creative process steps that will get your gears grinding.
728×90, 300×250, 320×50, and 300×50 banner ads are some of the most highly performing ad specifications in the industry. Optimize your campaign success by learning the pros and cons of different size banner ads for desktop, tablet, and mobile.
Make a great first impression with a striking email header. With all the advancements in email design and development, text-alone emails don’t stand a chance in today’s world. Emails need to grab the reader’s attention and wow them. Whether you’re crafting a marketing email for your business or sending out a company newsletter, consider these […]
Wow your customers with the help of these creation tools. Creating your own banner ads, landing pages or emails does not need to require a freelance designer. With the help of these creation tools, you’ll be able to craft beautiful and personalized creatives all on your own. Banner Generators Bannersnack is a professional banner ad […]
Get the most out of your holiday emails. Bells are ringing, snow is falling – the holiday season must be upon us. This could only mean one thing: it’s time to start thinking about holiday emails. Your customers are bound to get bombarded with digital marketing through multiple channels, yet email marketing continues to deliver […]
How to adapt design trends for email creatives. Designing for multiple platforms (i.e. print, web, mobile, and email) can be a tricky feat. In order to launch successful campaigns, you need to ensure you are staying up to date with all the latest web design trends. Continue reading to learn what design trends are up […]
Optimize the success of your campaign with a creative email marketing guideline. Email marketing is one of the best weapons in a company’s arsenal and the majority of consumers still prefer it when receiving offers or other promotions. The following email marketing guidelines can help you create impactful emails and drive the success of your campaigns. […]