Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!
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This reminder email worked. I opened, clicked, and made a purchase. But why was it effective? Let's break down the reminder email and my subsequent behavior. Recently, as I was...
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Eight email marketing tips to maximize the success of holiday campaigns and avoid pitfalls with the potential to damage brand reputation.
As you begin to develop content for your Black Friday and Cyber Monday email marketing campaigns, remember to incorporate a mobile-friendly design.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.