Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year.
As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use.
This is a good thing. More attention to privacy only means a more meaningful conversation going forward — and, hopefully soon, a national law in the U.S.
At BRIDGE, we believe in an ethical data collection and use framework that promotes transparency, control, and consent for consumers while enabling respected brands to provide more relevant marketing to these same people. We’re thought leaders in the data privacy space, and members of the Digital Advertising Alliance, a non-profit focused on responsible privacy practices in the digital ad industry.
We’re also fully compliant with the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). But our view on privacy goes beyond the current framework. At BRIDGE, we support a national privacy law for the U.S., akin to Europe’s GDPR.
We believe it would be universally beneficial to define rules that maintain the benefits of data in our economy while providing protections and rights to people.
Above all else, we believe in honesty: honesty with users about how companies use their data. Without that, consumers — and the marketing ecosystem as a whole — will suffer.