Email Marketing Social Media

Beginner’s Guide to Digital Marketing

Beginner’s Guide to Digital Marketing Digital marketing, in its traditional definition, refers to marketing that involves electronic devices. The introduction of the internet and mobile devices shifted this definition to focus on any form of online marketing. This includes everything from email marketing to online content. Types of Digital Marketing Digital marketing encompasses all the […]

Audience Insights Marketing Multi-Channel Social Media

The Opportunities of Omnichannel Marketing in 2018

Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the […]

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