Running a successful political campaign requires more than having a good platform, it also requires a well-informed strategy. A successful digital ad campaign is no exception. Whether you’re running for office or advertising for a political party, the use of data such as voter type, registration status, political influencers, charitable contributions, and more can help […]
Campaigns know voters are so much more complicated than party affiliation, yet they’re often flying blind in their outreach. It started after Obama’s win. Then we saw it with Trump’s too. Every political cycle, once the election day dust settles, we invariably see stories about the “data machines” powering campaigns. These articles would have you […]
Why that’s a good thing and how targeting actual people will bring much-needed change to the fraud-filled, bloated political advertising game Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising. Actually, it’s already begun and shows no signs of slowing. More than $8B was spent on […]
