March Featured Audiences: Strategies to Captivate Niche Audiences

Harley Davidson motorcycle rider

March sets the tone for a vibrant year ahead, not just in terms of the changing seasons but also in the shifts of consumer attention, making this month the perfect time for marketers to capitalize on new and refreshing strategies to engage their audiences. We’ve highlighted four distinct audience segments that have the potential to breathe life into your March marketing campaigns. 

From stimulating the senses with arts and entertainment to revving up your engines with motorcycle enthusiasts, we’re here to equip you with the right tools to reach new customers.

Audience 1: Arts, Entertainment, & Events 

Our arts and entertainment audience is made up of individuals who seek experiences that spark their creativity and stir emotion. From visual art lovers to theater buffs, this group thrives on cultural engagement. Arts, entertainment, and events enthusiasts prefer brands that reflect their values of creativity and cultural appreciation, making them an attractive audience for the roster.

To effectively reach and resonate with this vibrant group, markets should first understand the best ways to target them. Below are strategies tailored specifically towards engaging with this audience, ensuring your message captures their attention:

  • Social Media Integration: Leverage the power of visual platforms like Instagram and Pinterest to curate content that resonates. Consider sharing engaging content such as behind-the-scenes looks, artist spotlights, or sneak peeks at upcoming events.
  • Event Promotion: Craft multi-faceted campaigns that promote upcoming events using compelling storytelling. Offer interactive online experiences and contests to build anticipation, and use event-specific hashtags to amplify visibility.
  • Local Talent Collaborations: Forge partnerships with local artists and performers. Cross-promotions can include joint social media takeovers, in-store appearances, or branded merchandise tailored to the locale.

Audience 2: Gardeners

Gardeners are often associated with patience, a love for nature, and a yearning to see things grow. They range from urban gardeners with limited spaces to those with vast landscapes at their disposal.

With spring on the way, March is the month when gardeners gear up for a flurry of planting and tending. Their enthusiasm matches the season’s rebirth, making them a prime focus for marketers.

To effectively engage with this group, follow these strategies:

  • Content Marketing: Share practical tips and tricks for seasonal gardening, such as which plants thrive in early spring or how to prepare soil after winter. Content can be blog posts, infographics, and videos – all tailored for organic reach.
  • Spring Sales: Utilize targeted email campaigns or garden-lover publications to spread the word about your spring sales on gardening tools and seeds, for example. Offering expert advice or contests around gardening can further enhance customer engagement.
  • Nursery Network: Team up with local nurseries for strategic cross-promotions that serve your audiences. Consider co-hosting events, swapping social media features, or offering in-store discounts to each other’s customers.

Audience 3: Motorcycle Enthusiasts

Motorcycle enthusiasts are defined by their passion for the open road. With March signaling the start of riding season for many, it’s the perfect time to harness the excitement and rev up your marketing to connect with this community.

Here are some best practices for reaching motorcycle enthusiasts and fueling their passions:

  • Rev Up Your Social Media: Capture the essence of the biker spirit with shareable social media campaigns that highlight the thrill of the ride. User-generated content, impactful stories, and hashtags are the engines that drive such campaigns.
  • Gear and Accessories Promo: Run promotions on the latest and greatest motorcycle gear. Use testimonials, influencer collaborations, and product showcases to both inform and entice your audience.
  • Localized Lifestyle Branding: Personalize your approach by collaborating with local biking clubs. This can involve exclusive merchandise lines, event sponsorships, and community ride-outs that build brand loyalty at the grassroots level.

Audience 4: Arts & Crafts Enthusiasts

Arts and crafts enthusiasts thrive on projects that allow them to make something with their hands. From painting to knitting, this audience is an innovative and creative force.

With winter winding down, March inspires this audience segment to breathe new life into spaces or celebrate seasonal changes.

To attract and engage arts and crafts enthusiasts, incorporate these best practices into your marketing:

  • DIY Showcase on Social Media: Highlight user-generated content that showcases arts and crafts projects—host contests for the most innovative ideas, and feature top entries across your marketing channels.
  • Virtual Crafting Workshops: Respond to the growing trend of remote learning by hosting virtual crafting workshops. These interactive sessions bring value to your audience and promote your brand as an enthusiast’s ally in the creative world.
  • Local Artisan Affinity: Collaborate with local artisans to enrich your products or services. Whether it’s co-designing items, sharing craft techniques, or cross-promotions, these local connections can strengthen your brand’s community standing.

Ace Your Year with BRIDGE

By focusing on niche audiences like arts, entertainment & event enthusiasts, gardeners, motorcyclists, and arts and crafts devotees, you’re stepping into segments where authenticity and the personal touch matter. Remember, as you engage these unique audiences, the key is not just to sell a product but to be a part of the experiences and narratives that your consumers hold dear.

This March, take the leap with BRIDGE and breathe life into your campaigns by connecting with the real people who make up these key audience groups. By partnering with BRIDGE, you gain access to the first-party, people-based data that allows you to connect with these audiences. Our real people insights help you effectively connect to your target consumer, ensuring more effective marketing strategies and no wasted ad spend.

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