Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.
Repurpose pre-existing content to continuously share new pieces while leveraging resources efficiently. Tactically recycle blog posts, press, testimonials, webinars, and more!
The best campaigns are the ones that communicate your message in the most clear, concise, and innovative fashion. In order to properly execute this, it all comes back to the basics. Follow these important tips on creating your most effective marketing campaign to date.
Our database gives companies who work in the business to business space the data to reach their ideal prospects. Bridge’s data verification ensures that advertisers are targeting the correct email addresses to reach other businesses through email.
With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effective in acquiring new customers, but if you’re looking to get the highest return on investment, strategic and insightful habits need to start from the very beginning.
Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
Every promotional email has 3 goals: open, engage & convert. Learn how to maximize the success of promotional email campaigns with these tips.