What’s next for email creative? Here are our top three email trends to look out for in 2016. 1. Interactive Email Creatives A few brands have experimented with pushing the envelope of email design by creating carousel-type elements, hamburger menus, and interactive features in their emails. The very progressive and skilled email designers are looking […]
As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it […]
Eight email marketing tips to maximize the success of holiday campaigns and avoid pitfalls with the potential to damage brand reputation.
As companies roll out the red carpet for their customers both online and off, how will your company rise above and get noticed? Here are some holiday marketing tips to make the most of this lucrative sales season.
As you begin to develop content for your Black Friday and Cyber Monday email marketing campaigns, remember to incorporate a mobile-friendly design.
Effective email marketing strategies allow a company to deliver offers, provide content, and build a rapport with their audience in order to keep their brand top of mind.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
How to adapt design trends for email creatives. Designing for multiple platforms (i.e. print, web, mobile, and email) can be a tricky feat. In order to launch successful campaigns, you need to ensure you are staying up to date with all the latest web design trends. Continue reading to learn what design trends are up […]
Email marketers are only human. As a result, they have made a variety of different email mistakes when sending off an email campaign. Understanding how to respond to the inevitable email mistakes quickly and effectively will help your brand recover and come out on top.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.