Effective email marketing strategies allow a company to deliver offers, provide content, and build a rapport with their audience in order to keep their brand top of mind.
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To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
How to adapt design trends for email creatives. Designing for multiple platforms (i.e. print, web, mobile and email) can be a tricky feat. In order launch successful campaigns, you need...
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Email marketers are only human. As a result, they have made a variety of different email mistakes when sending off an email campaign. Understanding how to respond to the inevitable email mistakes quickly and effectively will help your brand recover and come out on top.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.
Optimize the success of your campaign with a creative email marketing guideline. Email marketing is one of the best weapons in a company’s arsenal and the majority of consumers still...
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