Every promotional email has 3 goals: open, engage & convert. Learn how to maximize the success of promotional email campaigns with these tips.
This reminder email worked. I opened, clicked, and made a purchase. But why was it effective? Let’s break down the reminder email and my subsequent behavior. Recently, as I was scrolling through my emails one particular subject line caught my eye, “Reminder – Don’t Forget your Mileage Points are Expiring this October.” This subject piqued […]
Make a great first impression with a striking email header. With all the advancements in email design and development, text-alone emails don’t stand a chance in today’s world. Emails need to grab the reader’s attention and wow them. Whether you’re crafting a marketing email for your business or sending out a company newsletter, consider these […]
What’s next for email creative? Here are our top three email trends to look out for in 2016. 1. Interactive Email Creatives A few brands have experimented with pushing the envelope of email design by creating carousel-type elements, hamburger menus, and interactive features in their emails. The very progressive and skilled email designers are looking […]
As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it […]
Eight email marketing tips to maximize the success of holiday campaigns and avoid pitfalls with the potential to damage brand reputation.
As companies roll out the red carpet for their customers both online and off, how will your company rise above and get noticed? Here are some holiday marketing tips to make the most of this lucrative sales season.
As you begin to develop content for your Black Friday and Cyber Monday email marketing campaigns, remember to incorporate a mobile-friendly design.
Effective email marketing strategies allow a company to deliver offers, provide content, and build a rapport with their audience in order to keep their brand top of mind.
To influence consumer purchasing behavior with email marketing, companies should take four proactive measures: Increase Brand Awareness, Be Timely, Personalize Content, and Send Follow Up Messages. These strategies will enable email marketers to create relationships with their audiences that develop beyond the initial touchpoint – the inbox.
