What is Big Data? Everyone’s talking about Big Data: who’s got it, who are the experts on it, and who can make digital marketing more successful with it. But what...
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The average consumer uses at least 3-4 devices every day. How can marketers keep up with them? Learn how data linkage empowers your cross-device marketing strategy to keep up with today’s users.
Are you making the most of your audiences? Learn how to build lookalike audiences based on your best customers to increase reach and revenue.
It’s not enough to just collect data. Learn why you should invest in a smarter, data-driven marketing strategy to stay ahead of your competition in 2017.
With the overload of consumer data, it can be overwhelming to organize and optimize it all. Learn how a data management platform (DMP) helps enhance your cross-device campaigns.
Bridging the gap between offline and online data helps you to understand your consumers better. Learn more about how to put people at the heart of your marketing campaigns.
First party data is the most accurate and unique data you can gather as a company. Because this data is coming straight from your customers, you know it is reliable and will be an effective analysis to your marketing campaigns. Utilize first party data as the marketing world steers in a more people-focused direction.
With nearly 3 billion email users worldwide, it is imperative to make sure that the emails on your list are real people who want to hear from you. Help email lists work in your favor by cleaning them consistently throughout the course of the year – a process called “email hygiene.”
Improve your data quality to optimize your databases and organize your systems. Data profiling offers the systematic examination of all of your companies databases to ensure you’re gaining the maximum amount of insight available to you. Learn how you can achieve an in-depth analysis through data profiling.
Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.
