Audience Insights Data People-Based Marketing PII Privacy

Diving deep on the coming wave of people-driven digital marketing

Our latest whitepaper answers the question “Why PII?” What does it mean to take control of your digital destiny? We’ve spent most of the year on this blog attempting to answer that question. This has meant exposing gaping cracks in the crumbling cookie economy. Sizing up Big Tech’s true intentions as data becomes more guarded and walled […]

Data PII

PII Way Or The Highway

Is your data supply chain futureproof? Five musts for setting an ethical, enduring data strategy The tumbleweeds aren’t rolling through yet, but the days of Wild West-style approaches to digital advertising are numbered. What started as a gold rush ultimately turned into a race to the bottom. There was no shortage of data, no matter […]

Data People-Based Marketing PII Privacy Targeting

Top 3 Marketing Concerns about Data Privacy

Massive changes ranging from government regulation to moves by big tech players are coming and they are threatening marketers’ ability to build relationships with consumers. These changes include: Disparate local data privacy laws from state to state is challenging and costly, creating confusion for marketers and consumers alike. This causes tension, distrust, and complexity. Hardening […]

Audience Insights Best Practices People-Based Marketing Personalization PII Seasonal Segments Segmentation Targeting

Make The Most Out of Your New Year’s Resolutions

The New Year is right around the corner, making it the perfect time to start planning your New Year’s marketing campaigns. We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠, that you can leverage in your next campaign. All of our data is timely, accurate, and complete so […]

Best Practices Data Identity Resolution Marketing Personalization Privacy

3 Ways Marketers are Navigating Industry Changes

The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]

Attribution Best Practices People-Based Marketing Personalization PII Seasonal Segments Segmentation Targeting

Win The Winter Holidays

The winter holidays are just around the corner making it the perfect time to get your holiday campaigns started! We’ve curated a premium list of four custom audiences from our consumer audience database, BRIDGE CONNECT℠ , that you can leverage in your next campaign. All of our data is timely, accurate, and complete so you know exactly who you […]

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