Bridging the gap between offline and online data helps you to understand your consumers better. Learn more about how to put people at the heart of your marketing campaigns.
First party data is the most accurate and unique data you can gather as a company. Because this data is coming straight from your customers, you know it is reliable and will be an effective analysis to your marketing campaigns. Utilize first party data as the marketing world steers in a more people-focused direction.
With nearly 3 billion email users worldwide, it is imperative to make sure that the emails on your list are real people who want to hear from you. Help email lists work in your favor by cleaning them consistently throughout the course of the year – a process called “email hygiene.”
Improve your data quality to optimize your databases and organize your systems. Data profiling offers the systematic examination of all of your companies databases to ensure you’re gaining the maximum amount of insight available to you. Learn how you can achieve an in-depth analysis through data profiling.
Traditional email marketing is quickly becoming a field dominated by the players who engage in targeted email marketing. In other words, it’s all about sending a targeted message to a specific person at the right time that is full of content that will resonate with them and ultimately drive a conversion.
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for. Demand-side platforms (DSPs) give advertisers the data and tools to create a campaign that is focused.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.