Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Customer segmentation enables businesses to create messages that will resonate deeply with particular audiences. Five types of customer segmentation include: geographic, B2C demographic, B2B demographic, psychographic, and behavioral.
The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for. Demand-side platforms (DSPs) give advertisers the data and tools to create a campaign that is focused.
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.