Audience Insights Data Identity Resolution PII
red flags

Walking The PII Talk

Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer.  Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things?  […]

Data Identity Resolution PII Privacy
personally identifiable information

PII Is Not The Devil

PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed.  “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]

Data Identity Resolution PII Privacy
Permission-Based PII

As The Cookie Crumbles, Permission-Based PII Gets A Fresh Look

Marketers are coming to terms with the fact that they can’t have their cookies and eat them too.  With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, tracking cookies have emerged as key collateral damage.  Good riddance.  In the absence of more effective, cost-efficient alternatives, cookies rose to prominence […]

Audience Insights Data Identity Resolution
bridge connect

Meet BRIDGE CONNECT℠ | Consumer Audience Database That is Accurate, Timely, & Complete

Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people.  At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]