In the wake of GDPR and other data privacy protocols, marketers need to find a way to empower customers with clear consent.
Owning the customer means knowing the customer Our last post focused on the conundrum traditional organizations face as digital native companies swoop in and attempt to take share. Do they partner to gain digital chops quickly but lose ownership of the customer? Or go it alone but risk failing? One challenge we’re seeing an awful lot […]
2022 is poised to be one of the most transformational years for marketers yet. That may sound downright disconcerting after considering the whirlwind of change our industry has endured over the past almost two years. But 2022 will be different. This will be the year that brands, publishers, and agencies wield the power they have […]