Will the real identity resolution providers please stand up? For years, companies calling themselves identity resolution providers have frolicked about like pigs in slop. They’ve built billion-dollar businesses on the back of a promise to match real humans to anonymous, cookie-based profiles. A noble feat to be sure. That is, if they were actually delivering […]
Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP is not a system of record, it’s a system of innovation.” This would help explain why for all of the value CDPs have introduced for […]
Why finally kicking the cookie will feel so good How many times was Lucy going to pull that football away before Charlie Brown ultimately had his day? I think of Lucy often. Specifically, every time one of the big tech companies that control massive foundations of the digital ad industry pulls that football away from […]
Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update is no cause for alarm. The industry has seen lower-than-expected user participation in similar ‘do not track’ initiatives including GDPR and Apple’s most recent iOS […]
Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer. Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things? […]
Reach Post-Pandemic Travelers In Three Easy Steps Lockdowns, countries shuttering their borders, and flight cancellations had a severe impact on the travel industry and the global economy. However, there is a bright side on the horizon. 72% of Americans plan on traveling in 2021, setting this year up to be a banner year for tourism. […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
Live sports are back and better than ever! Across the United States, there has been an increase in sports betting for live events held at casinos, sports arenas, and through consumers’ mobile devices. In fact, U.S. commercial gaming revenue in April grew more than 26 percent from April 2019, fueled by rising vaccination rates, an […]
Marketers are coming to terms with the fact that they can’t have their cookies and eat them too. With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, tracking cookies have emerged as key collateral damage. Good riddance. In the absence of more effective, cost-efficient alternatives, cookies rose to prominence […]
Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people. At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]