Navigating the Nursing Crisis


Effective Strategies for Marketing to Nurses and Healthcare Providers 

The current nursing crisis has brought about unprecedented challenges for healthcare organizations nationwide. Nearly one-third of nurses nationwide say they will likely leave nursing for another career following the burnout of the pandemic. As the demand for qualified nurses and healthcare providers continues to surge, healthcare marketers and recruiters must adapt their strategies to effectively reach this vital audience. 

Below we’ll dive deeper into the issues at hand, provide actionable insights on marketing strategies tailored to engage and attract nurses and healthcare professionals, and outline how BRIDGE’s people-based data can help you target health professionals where they are most likely to engage. 

The Nursing Crisis Explained 

Increasing healthcare demands, an aging workforce, limited educational capacity, challenging work environments, inadequate compensation, and the impact of the COVID-19 pandemic have all contributed to the current nursing crisis. To address this, collaborative efforts are needed to enhance recruitment, support education, improve working conditions and prioritize competitive pay. By tackling these issues, we can alleviate the shortage and ensure quality care while valuing our healthcare professionals. 

Target Real Health Professionals

Instead of relying on general recruitment campaigns that target a broad audience, BRIDGE harnesses the power of people-based intelligence. We ensure that your message reaches the exact individuals you’re looking to target – real, verified healthcare professionals. With BRIDGE, you gain unparalleled access to a wealth of accurate information, enabling you to target medical professionals through the channels they actively engage. 

Our healthcare database consists of 6 million providers, each with a unique National Provider Identifier (NPI). Our top-ranked data enables you to leverage over 100 medical selects in your next campaign. Whether you’re looking to connect with doctors, dentists, dermatologists, oncologists, family physicians, and more, our comprehensive database ensures that you have the means to reach the precise audience that aligns with your goals. 

Personalize your Messaging

Nurses and healthcare providers are guided by an unwavering sense of purpose and deep-rooted commitment to making a meaningful impact in people’s lives. When it comes to establishing a lasting connection, precision is key. In today’s digital climate, it is crucial to ensure that your message reaches the right individuals and leaves a lasting impression.  

This is where BRIDGE’s enhanced B2B database comes in. Our unrivaled expertise in delivering next-level buyer intelligence and precise targeting empowers you to effortlessly identify your target audience and create impactful, end-to-end buying experiences. 

The result? Your business thrives as our message reaches an expanded network of real, verified health professionals who are not only more likely to respond, but also bring the potential to fuel your growth for years to come. 

Leverage Digital Platforms

We’ve mentioned our database of verified professionals, now what if we told you we can also reach them on the channels they engage with the most? By linking consumers’ online and offline attributes at the human level, we create comprehensive profiles that allow you to learn more about your target audience and build deeper relationships with them through content that aligns with their needs and interests. 

Nurses and healthcare professionals are, more often than not, navigating a busy schedule. It’s essential for marketers to capture and retain their attention through time-saving platforms like podcasts and short-form videos. With BRIDGE, you gain access to verified professionals and insights into their preferences, allowing you to tailor your content effectively to avoid wasting your ad spend and their precious time. 

Our team of digital experts will deliver your ad for you and provide you with transparent reporting so you know exactly how your campaign performed. By providing valuable information in a format that fits seamlessly into their busy lives, you can establish stronger connections and enhance the overall experience for your audience. 

Recruitment Success Story

BRIDGE has a track record of proven success, and we’re always eager to showcase it. One notable example is when a recruiting company approached us during a staffing crisis and was looking to find and engage untapped candidates in a tight timeframe. To address this, they turned to our custom audience and people-based platform. 

We began by building a custom audience for the recruiting company based on specific demographics. We then launched an optimized media mix over a two-week period to the company’s target audience across email and display, followed by two retargeting campaigns. 

Our efforts resulted in over 58,000 website visits and 513 direct conversions. We successfully met our client’s campaign goals, proving that our tailored people-based approach and strategic execution played a significant role in their recruitment process. 


At BRIDGE, we recognize the gravity of this ongoing crisis and are committed to being part of the solution. Our mission is to bridge the gap between healthcare facilities and qualified nursing professionals, ensuring that the highest standards of patient care are maintained. 

By leveraging our expertise and industry-leading database, healthcare organizations can navigate the challenges of the nursing crisis with confidence. Connect with BRIDGE today, and together we can create a sustainable and thriving nursing workforce that not only meets the current demands but also lays the foundation for a resilient healthcare system in the future.

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