Data Development Marketing People-Based Marketing
demand side platform, coding on the back end of website or software

The Role of Demand-Side Platforms in Modern Digital Advertising Strategies

Demand-side platforms, or DSPs, are pivotal tools in the realm of digital advertising. They are automated, algorithm-driven software platforms that facilitate the buying of digital ad inventory from multiple ad exchanges through Real-Time Bidding (RTB). Over the years, DSPs have evolved and grown in intricacy, taking on a more dominant role in the digital advertising […]

Best Practices Data Marketing People-Based Marketing Technology

Demystifying DSPs: A Comprehensive Guide to Digital Marketing Efficiency

Welcome to our comprehensive guide on demystifying DSPs, also known as Demand-Side Platforms. In the realm of digital marketing, DSPs play a pivotal role. They enable advertisers to purchase digital ad space across multiple sources through one interface, thereby enhancing marketing efficiency. DSPs empower advertisers to take charge of their ad bidding in real-time, offering […]

Best Practices Data Development People-Based Marketing Tech Technology
coding on a computer screen, visual representation of demand-side platforms (DSPs)

Mastering the Art of Programmatic Advertising with Demand-Side Platforms

As the digital advertising landscape evolves, the importance of understanding and mastering programmatic advertising continues to heighten. Relevant and personalized messaging at scale is the new standard, and Demand-Side Platforms (DSPs) are the tools that make this possible. In this blog post, we will demystify the complex world of programmatic advertising and equip you with […]

Auto Data Marketing

This is how auto dealers can pinpoint their next customer and increase sales

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We hosted a free webinar this week. It was about moving metal. Perhaps this subject interests you. A key takeaway: car dealers can’t get too wrapped up in any one data point when […]

Data Marketing Privacy

We’ve joined the Digital Advertising Alliance. Here’s what that means.

Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national privacy law. […]

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