Let’s start with the good news. Generation Z wants to buy cars. When the time comes, 92% of them want to own one. Now, for the slightly-more-difficult news: in general, they expect a shopping experience different from anything that has come before. Gen Z, that technology-ensconced group born between 1995 and 2009, is its own beast. They’ve never had to use a dial-up modem to download music on Napster. They don’t really remember a time…
You want to reach someone. The problem is, they consume media in more places than ever. They watch Netflix on an iPad. They read the Washington Post on an iPhone. They use a desktop for work, but only some days, because one day a week they work from home and use their laptop. Pretty cool for them. Not as cool if you’re a marketer trying to deliver a message to them. And we haven’t even…
Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the way consumers engage with a brand, which reflects how the brand engages with the consumer. Every customer has a different…
Through pixel engagement tracking across different devices, you can gain a deeper understanding of your audience’s behavior and insights throughout their buyer’s journey.
Federal agencies are increasingly incorporating digital marketing solutions into their overall strategy to reach the right people. Check out our Handbook for Government Marketing to discover how you can drive success with a data-driven marketing agency.
Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.
More than half of all auto shoppers utilize their mobile devices while at the dealership. Learn how to optimize the power of mobile to engage your audience at every step of the auto consumer journey.
The average consumer uses at least 3-4 devices every day. How can marketers keep up with them? Learn how data linkage empowers your cross-device marketing strategy to keep up with today’s users.
The average consumer now owns nearly 4 different devices. Discover 8 reasons why multi-channel marketing campaigns are more successful and help drive revenue.
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