What is Big Data? Everyone’s talking about Big Data: who’s got it, who are the experts on it, and who can make digital marketing more successful with it. But what...
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Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.
More than half of all auto shoppers utilize their mobile devices while at the dealership. Learn how to optimize the power of mobile to engage your audience at every step of the auto consumer journey.
The average consumer uses at least 3-4 devices every day. How can marketers keep up with them? Learn how data linkage empowers your cross-device marketing strategy to keep up with today’s users.
The average consumer now owns nearly 4 different devices. Discover 8 reasons why multi-channel marketing campaigns are more successful and help drive revenue.
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
Multi-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread, utilizing all media channels for an in-depth experience, yet have slight deviations that make them unique.
The display advertising world is expanding at a rate like no other sector. Display advertising offers the unique combination of the targeted reach, persistence, and technical support that can enhance your next marketing campaign.
Worldwide sales of devices, from mobile phones and smartphones to tablets and PCs, will hit 2.6 billion units this year. One-third of those consumers now owns one of each device....
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