Bridge Transforms the B2B Data Landscape with the Launch of Alaris

People-Based Data Leader to Offer Most Precise B2B Targeting Options

Paramus, New Jersey, April 17, 2023 — Bridge, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in B2B data. Alaris delivers next-level buyer intelligence and targeting to help B2B marketers deliver effective full-funnel buying experiences that drive revenue. The Alaris branded pre-built B2B digital audiences are available for activation on The Trade Desk, Google DV360, MediaMath, Facebook, TikTok, and others via the LiveRamp datastore. 

“Rapid change is the new normal, and more than ever, B2B marketers need to make decisions anchored in data,” said Vincenzo Penza, Product Manager, Data Strategy, BRIDGE. “Our data quality is our differentiator. Our customers tell us that we are better at targeting prospects. We take a tremendous amount of pride in this, not only because it’s what our business is built on, but because it helps marketers perform better and save money. Their ads will hit the people interested in buying their product or hearing their message every single time.”

Alaris by Bridge includes digital B2B audiences that are built off of verified profiles of over 78 million real people. 

Alaris by Bridge will give marketers and businesses the ability to have pre-built branded digital audiences ready for activation and can be used to target audiences across the digital ecosystem.

The Alaris by Bridge offering includes:

  • Digital Audiences
  • Custom Segment Creation
    • B2B Intent
    • Company Revenue
    • Company Location
    • Company Type
    • Decision Makers
    • Employee Size
    • Function Areas
    • Industry
    • Job Seniority
    • Manufacturing
    • Top Companies
  • Audience Expansion/Lookalike Modeling
  • CRM Augmentation
  • Data Hygiene
  • Digital Media Planning


BRIDGE is a people-based marketing platform that helps marketers find their next customer. It makes digital marketing easy, by allowing marketers to choose REAL people they want to talk to, reach them anywhere, and then measure the results easily. In addition to offering this full suite of targeting and attribution solutions, BRIDGE also works with clients to make their data more valuable. With 250 million verified humans in its platform, BRIDGE helps marketers avoid bots and click farms while also offering solutions that are fully CCPA and GDPR-compliant. To learn more about BRIDGE, visit



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