Google announced in January that they will be phasing out cookies in their Chrome browser within the next two years. This change will impact the ability of advertisers to deliver targeted messages in cookie-based media channels. At BRIDGE, we are ready to address these changes. Here are our marketplace principles that will guide our work in solving this for our customers and partners. 1. Technology accelerates everything This is nothing to fear. As it has…
The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
Through pixel engagement tracking across different devices, you can gain a deeper understanding of your audience’s behavior and insights throughout their buyer’s journey.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.