Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, which will begin automatically restricting cookies by default. This change will impact the ability of advertisers to deliver targeted […]
At Amazon’s re:Invent conference, BRIDGE was named as a trusted resource in database technology. Our collaboration with AWS Clean Rooms ML, ensures secure and quality data for unparalleled insights, so you’ll know your data’s in safe hands. As industry leaders in data quality, we take pride in our ability to help companies find their next […]
Paramus, New Jersey, April 17, 2023 — Bridge, the people-based marketing platform that provides a simple-yet-powerful way to reach real people, today announced the launch of Alaris, a groundbreaking evolution in B2B data. Alaris delivers next-level buyer intelligence and targeting to help B2B marketers deliver effective full-funnel buying experiences that drive revenue. The Alaris branded […]
Listen up! Podcasts are a big business and ripe for digital advertising wins. According to Insider Intelligence, 144 million people in the U.S. listen to a podcast every month. 28% do it weekly. They are using dozens of different platforms to get their podcast fix–Soundcloud, Spotify, Pandora, NPR, and ESPN among them. Are you reaching […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
Yes and here’s why they’re better positioned than most to do it There was a time when the mainstay publishers like magazines, newspapers, TV, and radio owned the advertising world. They offered unprecedented reach to coveted and captivated audiences. They could also serve budgets large and small. Suffice it to say, these days, digital has […]
FOOTBALL SEASON IS HERE! Live sports are back and better than ever. In the 2020 season, the pandemic limited the number of spectators admitted to sporting events which led to financial losses for teams, sports facilities, advertisers, etc. There’s now increasing demand for smart solutions to bring fans and revenue back for advertisers and teams […]
Follow these 4 Tips to Make the Most Out of Your Digital Ad Spend Digital ad spending in the US is expected to increase by more than 100% between 2019 and 2024. That’s $278.53 billion dollars being spent by marketers and brands around the country who are trying to deliver their crafted message to their […]
How Social Media Can Elevate Your Small Business Social media has paved the way for businesses to get their message across to new audiences. With over 3.2 billion users worldwide, it comes as no surprise that many businesses have turned to this digital marketing solution to reach new customers, increase sales, and drive online and […]
