As April gains momentum, so should your marketing.
This month brims with emotion, excitement, and opportunity, from the intensity of the playoffs to the anticipation of graduation. With audiences deeply engaged and ready to act, now’s the time to connect with fresh faces using messages that match the excitement happening in their own lives.
Audience #1: Hockey Fans
Why now: The Stanley Cup Playoffs begin in April and wrap up in June with the widely watched Finals championship. In 2024, more than 4 million hockey fans streamed the Finals between the Florida Panthers and the Edmonton Oilers—proof that CTV can take your message further than you might think.
What to know: Hockey fans are fiercely loyal, especially in the postseason. They’re tracking stats, watching live games, scrolling social feeds, and placing game-time bets—all at once. Expect spikes in streaming, sports app use, merch sales, food delivery, and betting activity.
How to reach them: Create campaigns that celebrate their team spirit, playoff excitement, and potential game-day rituals—no matter how strange they might be.
Campaign Ideas:
- Feature delivery promos for game nights.
- Push exclusive team merch or limited-time playoff gear.
- Serve real-time betting ads on sports platforms.
Audience #2: First-Time Job Seekers
Why now: College seniors are counting down to graduation and gearing up for the job market.
What to know: This group is balancing final exams, applications, and interviews. They’re researching career tips, updating resumes, and investing in tools to prepare for their first roles, such as professional wardrobes, budgeting apps, and productivity gear. Their mindset is hopeful, motivated, and seeking a competitive edge.
How to reach them: Target based on job search behavior and career-prep interest. Messaging should focus on fresh starts, building confidence, and achieving goals. Educational content and how-tos work well, too.
Campaign Ideas:
- Promote resume tools or interview coaching platforms.
- Highlight professional clothing lines or accessories.
- Offer financial literacy content or budgeting apps for first paychecks.
Audience #3: Expecting Graduates
Why now: Graduation season is just weeks away, and students—and their families—are already prepping for this big milestone moment.
What to know: Whether they’re finishing high school or college, graduates are entering a moment that’s both emotional and forward-looking. They’re shopping for announcements and party supplies, while also thinking ahead about relocations, new jobs, and big changes. Families are just as active, often managing events and gift-giving
How to reach them: Use targeting based on event planning, gift browsing, or school-related searches. Emotional, celebratory messaging resonates with both grads and their supporters.
Campaign Ideas:
- Promote personalized gifts or memorable experiences.
- Highlight grad party kits or planning tools.
- Serve ads for moving services, travel deals, or first-apartment essentials.
Audience #4: Camping Enthusiasts
Why now: With warmer weather settling in, campers are ramping up their outdoor plans with an eagerness to kick off the season of new adventures.
What to know: This group is browsing for gear, planning trips, and locking in campground reservations. They’re drawn to outdoor experiences, self-reliance, and gear that enhances their adventures.
How to reach them: Tap into behaviors like hiking app usage, RV search history, or prior travel interest. Messaging that inspires escape and simplifies planning is sure to hit the mark.
Campaign Ideas:
- Promote gear bundles or early-season discounts.
- Highlight local campgrounds or scenic spots.
- Serve road trip must-haves or easy outdoor meal kits.
Seize April’s Momentum with Real, Verified Audiences
From playoff highs to graduation milestones and spring getaways, these audiences are in motion. Meet them where they are with messaging that captures their mindset and timing that turns awareness into measurable action.
Ready to activate smarter targeting?
Our data-safe audiences of real people are built for lasting success. Let’s launch your next campaign today.
