January brings a fresh start and a chance to connect with audiences as they set new goals and embrace seasonal trends. It’s the perfect time to refine your targeting strategies and reach people where they’re most engaged. From sports enthusiasts streaming live games to travelers dreaming of their next getaway, understanding who’s ready to act—and how to connect with them—is key to driving meaningful results. Each audience has its own story, habits, and preferred platforms. By tailoring your approach to meet them where they are, you can make your message stand out and resonate.Â
Audience #1: Basketball Fans
Why Now?
As March Madness approaches, basketball fever is in full swing. Fans are gearing up for one of the year’s most exciting college sports events, tuning in to every nail-biting game and discussing their favorite teams and players. With an average of over 14.8 million viewers tuning in for the 2024 Men’s March Madness championship game, this cultural phenomenon draws hoards of engaged viewers year after year. These fans are highly invested, making this the perfect time to connect with them as they stream live games and engage in sports-related content.
Best Targeting Strategies
- Live Sports CTV Ads: Capture attention during March Madness live games on platforms like Hulu and Sling. These platforms allow you to connect with fans in real-time when engagement is at its peak.
- Interest-Based Targeting: Focus on fans who interact with sports forums, follow basketball teams, or stream live sports. Align your messaging with their passion for the game to create a deeper connection.
- Seasonal Campaigns: Tailor your creative to mirror the energy and excitement of March Madness. Highlight themes of competition, team spirit, and celebration to make your ads stand out.
Audience #2: Avid Readers
Why Now?
As the colder months settle in, avid readers are diving into their favorite genres, curling up with a good book, and exploring new titles. Whether they’re downloading eBooks, subscribing to literary platforms, or browsing for their next captivating read, this audience is actively engaged. Their love for reading makes them a consistent and focused group, presenting the perfect opportunity for businesses to connect with them through tailored campaigns that speak to their literary passions.
Best Targeting Strategies
- Targeted Email Campaigns: Reach avid readers with personalized emails featuring book recommendations, eBook discounts, or curated lists aligned with their favorite genres.
- Display Ads on Literary Platforms: Place ads on apps like Kindle, Goodreads, or popular literary blogs to meet readers where they are already spending time.
- Engage with Seasonal Themes: Highlight books that align with the season, such as cozy winter reads, mystery thrillers, or heartwarming stories, to tap into their current mood.
Audience #3: Travel Shoppers
Why Now?
As we move into the new year, travel shoppers are busy setting their sights on the perfect getaways. Whether they’re planning family vacations, romantic escapes, or solo adventures, this audience is actively researching flights, hotels, and travel deals to make their dream trips a reality. January is a prime month for vacation planning, as many people feel inspired to map out their travel goals with the fresh start that a new year brings. This makes it the perfect time to connect with these explorers while their enthusiasm is high.
Best Targeting Strategies
- Ads on Travel Apps and Comparison Sites: Reach travel shoppers on platforms like Expedia, Kayak, or Hopper, where they actively search for the best deals. Tailor your messaging to highlight affordable options or exclusive offers.
- Target Based on Interests: Engage with real travelers who have shown interest in destinations, flights, or accommodations. Remind them of the deals they’ve viewed to help convert their travel dreams into bookings.
- Highlight Seasonal Escapes: Showcase warm-weather getaways or winter adventure packages to inspire them during the colder months and align with their vacation planning mindset.
Audience #4: Jewelry Shoppers
Why Now?
Valentine’s Day is on the horizon, making January the ideal time for jewelry shoppers to start their search. Whether they’re planning a romantic gift for a loved one or celebrating personal milestones, these savvy buyers are on the lookout for meaningful pieces. Last Valentine’s Day, consumers spent a staggering $6.2 billion on jewelry, with women accounting for 14% of that total. With the season of love approaching, these shoppers are motivated, engaged, and ready to find something special.
Best Targeting Strategies
- Social Media Ads with Stunning Visuals: Use platforms like Instagram and Facebook to showcase your jewelry collection with striking imagery. Highlight the elegance and emotional value of each piece to capture attention and inspire action.
- CTV Campaigns During Valentine’s Specials: Run CTV ads on streaming platforms during romantic shows or Valentine-themed content to reach shoppers in the right mindset. Showcase how your jewelry can make the perfect gift.
- Engage with Personal Stories: Highlight testimonials or stories that connect emotionally with buyers, emphasizing how your pieces enhance life’s special moments.
Make January Your Month to Shine
January marks the start of new opportunities to connect with audiences who are setting goals, planning trips, and gearing up for upcoming milestones. From avid readers diving into their next story to travel shoppers planning dream vacations and jewelry enthusiasts seeking meaningful gifts, each group offers fresh ways to create impactful connections.
Let BRIDGE Help You Reach the Right People
With our first-party, people-based data solutions, you can target real verified people, ensuring your campaigns are not just timely but impactful. Whether through CTV, social media, or display ads, we’ll help you connect with the audiences that matter most.
Ready to find your forever customers? Partner with BRIDGE.