Summer advertising moves fast, and smart audience targeting matters more than ever. With June’s Data Safe™ Super Segments, you’re starting with a powerful advantage: real people who are verified, active, and ready to respond. Unlike traditional modeled profiles or stale lists, each person in these segments is linked directly to a confirmed email and postal address, giving you clarity from first impression to final sale.
Built using billions of real-time signals, from browsing habits to in-market behaviors, interests, and precise location, our audiences stay fresh and relevant. That means you’re always marketing to people who are actively considering, shopping, and engaging.
This month, we’re highlighting four timely audiences that are ready to act.
NFL Fanatics
Football fans may be focused on fall, but smart advertisers know that June is the moment to start building momentum. NFL viewership is at its highest in nearly a decade, with over 17.5 million people tuning in each game. This active and loyal audience is already making decisions around what to wear, eat, and stream when the season starts.
Right now, fans are diving into draft predictions, checking out pre-season storylines, and planning purchases for the months ahead. That means your window to grab attention before the ad space gets crowded is open now.
How to reach them:
Launch campaigns across Display, Connected TV (CTV), and Email to stay top of mind during the preseason buildup. Display and CTV work well to generate excitement and familiarity, while email gives you a direct path to personalized engagement as the season draws closer.
Streaming Services Loyalists
This audience lives and breathes digital content. They’re subscribers who are consistently streaming across Netflix, Hulu, YouTube TV, Prime Video, and other major platforms. Whether they’re bingeing a new release or revisiting an old favorite, they engage daily, and they expect ads that are relevant, personalized, and timely.
These are not passive watchers. They’ve built routines around streaming and often use second screens while viewing. That creates multiple opportunities for brands to connect, especially with the right creative in the right moment.
How to reach them:
Use CTV and mobile advertising to deliver timely, relevant ads while these viewers are in a content-first mindset. Because each viewer is a verified person, you can track performance accurately and measure who watched, who clicked, and what drove results.
Beer, Wine, and Spirits Shoppers
This audience knows their drink preferences and is ready to stock up. From Friday night wind-downs to weekend BBQs, their buying behavior shifts in the summer to include larger quantities, new seasonal products, and more social occasions.
They’re not just one-time buyers either. These are regular shoppers with strong brand loyalty who are open to discovering new products, especially when the timing and placement feel right. If you’re marketing alcohol, mixers, or related accessories, now is the time to connect.
How to reach them:
Run campaigns across social media, mobile, and email. These channels allow you to reach consumers when they’re browsing for recipes, prepping for events, or actively shopping in-store or online. Be sure to align your timing with peak buying moments to increase relevance and impact.
American Brand Seekers
This group is actively in the market for American-made vehicles. They’re looking at specs, weighing loyalty to familiar brands, and comparing price points. These are high-consideration shoppers who take the time to evaluate before buying, which means your message has the power to influence if it shows up at the right stage.
They care about performance and quality, but many are also driven by values. The choice to shop American-made reflects a mix of practicality and belief in supporting domestic products. Understanding this mindset helps you speak to them in a way that resonates.
How to reach them:
Use display, social, and email to engage them while they’re actively researching. Display ads can create familiarity and drive repeat exposure, while email offers a more direct way to highlight specs, offers, and differentiators that guide their decision.
Getting Started
Our Data Safe audiences are made from real, verified people who can be reached across real digital channels. With each person tied to a verified postal and email address, there’s no confusion about who saw your ad or how they responded. You get visibility across every stage of the campaign.
We also refresh and update our data constantly. That means you’re not relying on outdated signals or generalized models. You’re working with audiences that are current, permission-based, and built for action.
If you’re ready to move fast, waste less, and see who your ads are reaching, we’re here to help.
Reach out to us today. We’ll help you get your next campaign off the ground.
