Audience Insights Best Practices Marketing People-Based Marketing
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Maximize your marketing momentum with January’s top audiences

Do you know who you’re targeting with your marketing efforts this month? At a time of year when users are online more than ever, it now becomes the marketer’s job to understand who their key audience is and to tailor their ads accordingly for the best possible results. That’s why we’ve compiled four featured audiences […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
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New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Privacy Segmentation Targeting Tech Technology

BRIDGE Sets New Standard in Consumer Audience Data Quality

In a world driven by data, three things are paramount– accuracy, precision and reliability. Companies across all verticals rely on consumer audience data to effectively reach their target audiences with tailored messaging. Among thousands of data providers throughout the industry vying for prominence, one name stands out – BRIDGE. This year, BRIDGE has been top-ranked […]

Audience Insights Best Practices Content Culture Data Marketing Media Multi-Channel People-Based Marketing Personalization Segmentation Social Media Targeting
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Four Ways Wedding Industry Professionals Can Master Their Digital Marketing Strategies

Are you ready to take your wedding business to the next level? As a wedding planner, venue owner, photographer, florist, or caterer, you understand the immense competition that exists in this space. It’s essential to reach your target audience while standing out from the competition in order to grow your business. But how do you […]

Audience Insights Data Marketing Multi-Channel People-Based Marketing Personalization Programmatic Retargeting Segmentation Targeting Tech Technology
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Custom Audiences: For Precision Targeting with a Personal Touch

Are you looking for a way to get your content seen by the right people? Are you tired of burning through advertising budget while never quite hitting the mark?  It’s no secret that when it comes to the success of any digital campaign, targeting is key. It’s so impactful, in fact, that targeted advertising has […]

Audience Insights Best Practices Business Content Marketing Media Multi-Channel People-Based Marketing Personalization Social Media
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Powering Your Small Business with Online Marketing

Small businesses have a number of opportunities at their fingertips to establish a compelling online presence. It’s no longer a distant dream for small enterprises to compete head-to-head with larger brands and captivate new customers. The key lies in embracing the right strategies and tactics that resonate with the modern consumer. Let’s explore several compelling […]

Audience Insights Best Practices Content Culture Marketing Multi-Channel People-Based Marketing Personalization Social Media
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Inclusive Marketing: Finding Success in a Diverse Digital Landscape

In our highly globalized and interconnected world, businesses are recognizing the importance of inclusive marketing in reaching diverse audiences and fostering meaningful connections with consumers. Inclusive marketing goes beyond superficial representation and encompasses strategies that genuinely embrace diversity and promote inclusivity. In this blog post, we will explore the essence of inclusive marketing, distinguish diversity […]

Audience Insights Best Practices Content Marketing People-Based Marketing Segmentation Targeting
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Understanding Your Target Audience vs. Target Market

In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success.  Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]

Audience Insights Multi-Channel People-Based Marketing
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BRIDGE’s Everywhere Campaigns Deliver Targeted Ads with Real Results

It’s no surprise that businesses need effective strategies to connect with their target audience in today’s digital age. With an abundance of advertising channels and the rise of ad fraud, it can be challenging to ensure that your message reaches real people who are genuinely interested in the product or service you are offering. This […]

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