June Audience Spotlight: Winning Strategies to Connect and Convert


This June, we’re focusing on four first-party custom audiences that present unique opportunities for digital advertisers: cannabis buyers, fitness enthusiasts, online sportsbook players, and active investors. Understanding and effectively targeting these diverse groups is essential for maximizing the impact of your digital advertising efforts. By tailoring your campaigns to the specific needs and behaviors of each audience, you can achieve better engagement and conversion rates. At BRIDGE, we are here to help you navigate this process with our comprehensive, people-based data solutions.

Audience #1: Cannabis Buyers

We chose cannabis buyers as one of June’s top audiences due to the rapid growth in the cannabis market and the increasing legalization across various states. As more states legalize cannabis for medical and recreational use, the market is expanding and as a result, presenting significant opportunities for businesses to reach new customers.

Best Targeting Strategies:

  • Utilize Age and Location Data: Ensure compliance with local laws by targeting legal buyers based on their age and location. This necessary approach helps you adhere to laws and regulations while focusing your efforts on the most relevant audience.
  • Focus on Lifestyle and Preferences: Personalize ads by leveraging data on consumers’ lifestyles and preferences. This can include varying interests in health, wellness, or recreational activities, allowing for more engaging and relevant messaging.
  • Highlight Health Benefits, Recreational Use, and Product Variety: Tailor your advertising content to emphasize different aspects of cannabis use. Highlight the health benefits for medical users, the enjoyment and relaxation for recreational users, and the wide variety of products available, from edibles to topicals.

Audience #2: Fitness Enthusiasts

Fitness enthusiasts are a key audience due to the growing emphasis on health and wellness, especially in the post-pandemic era. The demand for fitness-related products and services continues to rise as more people prioritize their physical and mental well-being. This trend presents a valuable opportunity for businesses to connect with a highly motivated and engaged audience.

Best Targeting Strategies:

  • Segment by Activity Type: Tailor your campaigns by segmenting fitness enthusiasts based on their preferred activities, such as gym-goers, runners, or yogis. This allows you to create more relevant and appealing content for each subgroup.
  • Promote Fitness Products, Apparel, and Supplements: Highlight your offerings that cater to fitness enthusiasts, including workout gear, nutritional supplements, and activewear. Ensure your ads showcase the benefits and unique features of your products to capture lasting attention.
  • Use Motivational and Aspirational Messaging: Inspire your audience with motivational and aspirational messages that resonate with their goals and lifestyle. Take advantage of known success stories, fitness tips, and encouraging content to create a strong connection with potential customers.

Audience #3: Online Sportsbook Players

Following the recent legalization of online sports betting in numerous states, it has swiftly gained immense popularity, attracting the attention of digital advertisers. 

Best Targeting Strategies:

  • Focus on Sports Enthusiasts: Targeting sports fans who are already engaged in the excitement of live sports events is key. By understanding the demographic profile of your audience, such as age and location, you can tailor your ads to appeal to their specific interests and preferences.
  • Leverage Live Sports Events: Running ads during live sports events ensures you’re reaching an audience that is highly engaged and likely interested in sports betting. This approach aligns your advertising with the natural interests of your audience, making it more relevant and effective.
  • Promote Exciting Offers and Success Stories: Capture the attention of online sports betting enthusiasts by highlighting exciting promotions, bonuses, and inspiring winning stories. Emphasize the benefits of using your platform, such as exclusive offers and the potential for thrilling wins, to encourage engagement and conversion.

Audience #4: Active Investors

Due to the heightened interest in the stock market, cryptocurrencies, and personal finance, active investors are a key target audience. The demand for investment-related products and services has skyrocketed as an increasing number of people actively strive to expand their financial portfolios and navigate the complexities of the financial markets.

Best Targeting Strategies:

  • Segment by Investment Type: To create more relevant and appealing content for each segment, try tailoring your campaigns by segmenting active investors based on their preferred investment types, such as stocks, cryptocurrencies, or real estate.
  • Provide Insights, Market Analysis, and Financial News: Engage active investors by offering valuable insights, in-depth market analysis, and up-to-date financial news. This positions your brand as a trusted source of information and helps build credibility with your audience.
  • Highlight Success Stories and Expert Advice: Inspire and motivate active investors by sharing success stories and expert advice. Showcase real-life examples of investment success and offer guidance from financial experts to demonstrate the potential benefits of your products or services.

By focusing on these strategies, you can connect with these unique audience segments and drive successful digital advertising campaigns that resonate with their financial goals and interests.

Start Your Next Campaign with BRIDGE

Targeted digital advertising is crucial for effectively reaching and engaging with your desired audience. By focusing on the unique characteristics and preferences of specific audiences, you can create more impactful and successful ad campaigns. At BRIDGE, we’re committed to connecting businesses with the actual people who make up their target audiences through 100% permission-based and opt-in data collection.

The foundation of our consumer profiles begins with a single, verified email address tied to an actual, verified person. This approach ensures that our data is accurate and ethical, allowing you to trust the quality and relevance of your targeting efforts.

Are you ready to start your next digital ad campaign? Reach out to BRIDGE and let us help you connect with the actual people who make up your target audience and achieve your advertising goals. 


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