Best Practices
Empowering Small Businesses with Accurate, Actionable First-Party Data
Small businesses are the backbone of the American economy, making
Data
Tap into What People Want with Intent Data
In marketing, every click, scroll, and search tells a story.
Audience Insights
November’s Audience Spotlight: Connecting with Avid Shoppers, Ski Enthusiasts, Mobile Bankers, and Wine Lovers
As the holidays approach and the weather turns colder, consumers
Best Practices
Brand Safe, Data Safe: A Beginner’s Guide
As a business owner or marketer, safeguarding your brand’s reputation
Audience Insights
Cozy Up and Tune In: Connecting with Gamers, Streamers, Bargain Shoppers, and Music Lovers This October
As the crisp air rolls in and the days grow
People-Based Marketing
How People-Based Programmatic Advertising Can Supercharge Your Business
Imagine being able to connect with the actual people who
Connected TV
From Couch to Clicks: CTV Advertising is the New TV Ad Frontier
Streaming is in! People are officially swapping their traditional TVs
Development
BRIDGE Ensures Faster Time to Market for Your Ad Campaigns
Whether you’re launching a new product, promoting a holiday sale,
Email
Email is the Cornerstone of Digital Identity in the Wake of Third-Party Cookies’ Decline
As third-party cookies continue to lose their grip on digital
Audience Insights
Targeting Tips for September: How to Connect with Hockey Fans, Coffee Enthusiasts, Basketball Buffs, and Apartment Renters
Targeted advertising is about timing and relevance. By aligning campaigns
Connected TV
Target Actual People Streaming Live Sports with BRIDGE
Do you want your ads seen by millions during the
Audience Insights
Football is Back! Gear Up Your Marketing Campaigns for the Season
The 2024 football season is upon us, and live sports
Connected TV
Tap Into Netflix’s Growing Audience with BRIDGE
We are thrilled to announce that BRIDGE now provides advertising
People-Based Marketing
From Traditional to Digital: 2024’s Political Ad Boom
Brace yourselves—2024 is set to be a blockbuster year for
Best Practices
The Perfect Storm: Navigating the 2024 Holiday Season with Data-Driven Precision
As the 2024 holiday season approaches, marketers are gearing up
Audience Insights
Precision Marketing in August: Reaching College Students, Soccer Moms, Hunters, and Sports Fans
When it comes to effective advertising, timing and precision are
Featured
Is This The End of Ad Tech As We Know It?
Ad tech is in the midst of a profound transformation—one
Data
The Great Cookie Debate and What Google’s Latest News Means For Marketers
Google recently made an announcement that has everyone talking: they
Business
Navigating the Challenges of Big Tech’s Walled Gardens
Big Tech companies are increasingly creating “walled gardens” — closed
Audience Insights
From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE
As the NFL season approaches, excitement is building among football
