Featured
Is This The End of Ad Tech As We Know It?
Ad tech is in the midst of a profound transformation—one
Data
The Great Cookie Debate and What Google’s Latest News Means For Marketers
Google recently made an announcement that has everyone talking: they
Business
Navigating the Challenges of Big Tech’s Walled Gardens
Big Tech companies are increasingly creating “walled gardens” — closed
Audience Insights
From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE
As the NFL season approaches, excitement is building among football
Audience Insights
July Insights: Maximizing Impact with First-Party Custom Audiences
Targeted digital advertising is essential for getting the most out
Business
New State Consumer Privacy Laws To Take Effect in 2024
Consumer privacy is a critical aspect of every marketer’s advertising
Political
Third-party cookies are not up for reelection in 2024
Fall is approaching in an even-numbered year. That means inboxes
Audience Insights
June Audience Spotlight: Winning Strategies to Connect and Convert
This June, we’re focusing on four first-party custom audiences that
Data
The post-cookie approach that solves ad tech’s biggest challenges
Mass market solutions and platforms built for the biggest budgets
Audience Insights
Why Finally Kicking the Cookie Will Feel so Good
In a move that has reverberated across the digital landscape,
Best Practices
People-Based Display Advertising: A Step Towards More Meaningful Connections
As more advertisers have been learning, targeting actual, interested people
Attribution
Measuring 1:1 Business Outcomes with BRIDGE
The ever-growing gap between ad exposure and tangible business outcomes
Audience Insights
Actual People, Actual Engagement: Your Featured Audiences for May
Digital marketing shines when it moves beyond addressing vague audiences
Data
As The Cookie Crumbles, First Party Data Gets A Fresh Look
Marketers are finally coming to terms with the fact that
Geofencing
The Human Touch: Leverage People-Based Geofencing with BRIDGE
If there’s one thing most marketers can agree on, it’s
Best Practices
Actual People vs. Real People in Digital Marketing
Marketer or not, everyone knows by now that data reigns
Best Practices
The Ultimate Playbook for Summer Olympics CTV Advertising Success
The world is gearing up for the upcoming Summer Olympics,
Best Practices
Optimizing Your SEO Strategy to Boosting Traffic and Conversions
Sitting at the crossroads of visibility, accessibility, and customer engagement,
Data
Navigating a Cookie-less Future with BRIDGE
Gmail, celebrating its 20th anniversary this year, stands as a
Audience Insights
Reach Actual People with our Featured Audiences for April
It’s no secret that the tried-and-true strategy of casting a
