Audience Insights
July Insights: Maximizing Impact with First-Party Custom Audiences
Targeted digital advertising is essential for getting the most out
Business
New State Consumer Privacy Laws To Take Effect in 2024
Consumer privacy is a critical aspect of every marketer’s advertising
Political
Third-party cookies are not up for reelection in 2024
Fall is approaching in an even-numbered year. That means inboxes
Audience Insights
June Audience Spotlight: Winning Strategies to Connect and Convert
This June, we’re focusing on four first-party custom audiences that
Data
The post-cookie approach that solves ad tech’s biggest challenges
Mass market solutions and platforms built for the biggest budgets
Audience Insights
Why Finally Kicking the Cookie Will Feel so Good
In a move that has reverberated across the digital landscape,
Best Practices
People-Based Display Advertising: A Step Towards More Meaningful Connections
As more advertisers have been learning, targeting actual, interested people
Attribution
Measuring 1:1 Business Outcomes with BRIDGE
The ever-growing gap between ad exposure and tangible business outcomes
Audience Insights
Actual People, Actual Engagement: Your Featured Audiences for May
Digital marketing shines when it moves beyond addressing vague audiences
Data
As The Cookie Crumbles, First Party Data Gets A Fresh Look
Marketers are finally coming to terms with the fact that
Geofencing
The Human Touch: Leverage People-Based Geofencing with BRIDGE
If there’s one thing most marketers can agree on, it’s
Best Practices
Actual People vs. Real People in Digital Marketing
Marketer or not, everyone knows by now that data reigns
Best Practices
The Ultimate Playbook for Summer Olympics CTV Advertising Success
The world is gearing up for the upcoming Summer Olympics,
Best Practices
Optimizing Your SEO Strategy to Boosting Traffic and Conversions
Sitting at the crossroads of visibility, accessibility, and customer engagement,
Data
Navigating a Cookie-less Future with BRIDGE
Gmail, celebrating its 20th anniversary this year, stands as a
Audience Insights
Reach Actual People with our Featured Audiences for April
It’s no secret that the tried-and-true strategy of casting a
Best Practices
Maximize Digital Marketing ROI by Incorporating Full-Funnel Strategies
Gone are the days of straightforward, transactional buying paths. Today’s
Marketing
Cookies are on the way out. Here’s why there’s nothing to fear.
Google has officially disabled third-party cookies in 1% of global
Audience Insights
March Featured Audiences: Strategies to Captivate Niche Audiences
March sets the tone for a vibrant year ahead, not
Best Practices
Leaf & Learn: The Art of Crafting Compliant Cannabis Digital Marketing Campaigns by State
The recent wave of cannabis legalization sweeping across the country
