Connected TV (CTV) advertising gives brands the power to reach real people while they stream their favorite shows on platforms like Hulu, Roku, and Amazon Fire TV. It brings your message to the biggest screen in the house, where viewers are relaxed, engaged, and ready to watch.
Below, we’ll walk through what CTV advertising is, how it works, when to use it, and how people-based CTV can help you deliver actionable results.
What Is CTV Advertising?
CTV ads are full-screen, non-skippable video ads within streaming platforms. These ads appear during shows or movies on internet-connected TVs and devices like Hulu, Roku, Sling, and Amazon Fire TV.
Here’s how it plays out in real life:
- Your next customer is watching their favorite show.
- Your ad appears mid-stream, delivering your message when they’re most attentive.
- You’ve now captured their attention in a premium, distraction-free environment.
Why CTV Advertising Works
It commands attention.
CTV ads boast a viewership rate exceeding 90%, ensuring your message is seen. They also hold viewer attention eight times longer than mobile ads and 16 times longer than desktop ads.
It delivers higher engagement.
CTV ads achieve 12 times higher engagement compared to non-CTV channels and result in a 13 times higher return on ad spend.
It leaves an impression.
Ads served in high-quality TV environments build trust. Your brand appears more polished, familiar, and credible when it airs on the biggest screen in the house.
When to Utilize CTV
CTV is a smart fit for:
- Driving brand awareness at scale
- Supporting product launches or seasonal campaigns
- Reaching high-intent audiences with precision targeting
- Delivering your message in an environment where people are most engaged
Whether you’re looking to move audiences down the funnel or simply keep your brand top of mind, CTV gives you the reach and effectiveness to make an impact.
Why Run CTV Ads with BRIDGE?
BRIDGE simplifies CTV advertising and helps you get better outcomes from it. Our platform ensures your ads reach verified people across streaming platforms—without wasted impressions or budget.
Here’s what sets us apart:
Verified, permission-based audiences
We don’t rely on anonymous data profiles. Our verified, permission-based data ensures your ads reach real people who match your target audience.
Cross-device matching
Your audience doesn’t just exist on one device. Our identity graph connects people across screens, so your message follows them from mobile to tablet to TV without missing a beat.
Premium streaming placements
We secure premium ad slots to ensure your brand gets the visibility it deserves. We’ll never waste your budget on pre-rolls or filler content.
Real-time transparency
Our reporting dashboard gives you a clear look at how your campaigns are performing. You can track real-time impressions, clicks, and conversions down to the last detail and adjust as you go.
Direct Attribution
Direct attribution is the exclusive link between your campaign and real sales results. Easily see the direct link from your campaign to the real people in your sales & lead lists, so you’ll know exactly who made a purchase.
How to Get Started
Launching your first CTV campaign doesn’t need to be complicated. Here’s how we keep it simple:
Define Your Audience
Use our custom audience builder to target the people who matter most to your business.
Set Goals
Decide when, where, and how to reach your audience.
Launch Across Top Platforms
Deploy your ads across streaming services like Hulu, Roku, Sling, and more.
Track and Optimize
Use our platform to review campaign performance, see who converted, and make real-time optimizations.
Make CTV Work for You
CTV expands the possibilities of audience targeting. By bringing your message to the big screen, you can reach people in a high-attention environment while building on the strengths of your existing campaigns.
BRIDGE makes CTV campaigns effortless, impactful, and tailored to your goals. Whether you’re looking to drive conversions, grow awareness, or stay ahead of your competitors, we’re here to help make it happen.
Are you ready to put your brand front and center? Get started with BRIDGE.
