Key Takeaways:

• 81% of football fans prefer live streaming—highlighting the shift to digital platforms.
• CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment.
• BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results.

As we head into 2025, there’s no denying it—live sports and streaming have become a match made in heaven. More sports fans are turning to streaming devices to catch every exciting moment of the year’s biggest games. 

81% of football fans prefer to stream live games, followed by 57% of basketball fans and 40%of baseball fans. For advertisers, this shift opens up fresh opportunities to connect with passionate sports fans.

Connected TV meets the needs of today’s viewers who expect content whenever and wherever they want it. With CTV, you can easily reach sports fans across their TVs and mobile devices. 

The 2025 Lineup: What’s Streaming This Year

Now, let’s talk about what’s coming up in 2025. The live sports streaming schedule is packed with major events that fans won’t want to miss. Whether you’re targeting NFL fans, NCAA enthusiasts, or global sports followers, there’s something for every audience.

Check out some of the biggest events that will be available for streaming in 2025:

• NFL and NCAA Football – The heart-pounding action of professional and college football continues to dominate the sports world.
• NBA and March Madness – The high stakes of the NBA season and the excitement of March Madness are always a huge draw.
• MLB and World Series – Baseball fans will be glued to their screens, especially for the iconic World Series.
• F1 Racing – The speed of F1 racing and the intense competition of the CONCACAF Gold Cup will capture the attention of fans worldwide.
• NHL and Major Golf/Tennis Tournaments – Events like The Masters and Wimbledon bring millions of passionate viewers annually.

Download our full 2025 Live Sports Calendar here.

Why CTV Advertising Wins the Game

When it comes to live sports, Connected TV (CTV) is the ultimate game changer. Here’s why:

• Real-Time Precision Targeting: One of the biggest advantages of CTV is the ability to target viewers with real-time precision. Whether a fan is watching from their living room couch or following the game on their mobile device, you can deliver ads that feel personal and relevant to them. 53% of adults watch or stream sporting events at least once per month, meaning there is a large and consistent audience tuning in regularly.
• Seamless Multi-Device Reach: Fans are no longer confined to just one screen. They might start the game on their TV, check the scores on their phone, and then jump back to their TV to watch the action unfold. With CTV advertising, you can connect with them wherever they are, making sure your message is seen no matter what device they’re using. 
• Built-in Flexibility: Live sports events are unpredictable, and you need to stay agile. CTV advertising gives you the flexibility to adjust your campaign mid-flight based on live performance data. If something’s working really well, you can double down. If you need to pivot, you can make changes quickly to optimize your ads for maximum impact.

Play Smarter with BRIDGE

BRIDGE makes CTV advertising even smarter. By using first-party, people-based data, we ensure that your ads reach actual viewers.

What makes us stand out?

• No Ad Fraud: We take ad fraud seriously. With us, you don’t have to worry about paying for fake impressions. Our advanced technology ensures your ads reach the right people every time, with no bots or cookies getting in the way.
• Transparent Reporting: We believe in transparency. BRIDGE’s detailed reporting tools give you clear insights into how your campaigns are performing, so you know exactly where your money is going and what’s working.
• Fast Time to Market: When it comes to live sports, timing is everything. BRIDGE gets your campaigns live quickly, ensuring that your ads are seen at the right moment during these time-sensitive events. Whether it’s the buzzer-beater or the final seconds of a thrilling game, you can count on BRIDGE to ensure your ads are shown in real-time.
• Powerful Partnerships: We’ve teamed up with leading platforms like Hulu, Roku, Netflix, Sling, and more to give you even more coverage. By partnering with the best in the business, we can help you reach the widest possible audience across top-tier sports events.

Get Ready for Game Time

The 2025 live sports season is shaping up to be one of the most exciting yet, and with BRIDGE, you’re ready to make the most of it. From precision targeting to real-time adjustments, we’ll help you craft campaigns that connect with sports fans at the perfect moment.

Ready to reach sports fans in 2025? Don’t wait—download the full live sports schedule and reach out to us today to get started!