Marketing

Marketing Personalization vs Data Privacy Compliance

The number of consumer data privacy bills increased from 2019 to 2020, with bills considered in at least 30 states and Puerto Rico. This is exemplary of how marketers are being forced to consider continually increasing restrictions regarding privacy each year. The need to reach customers in more personalized ways has continued to grow as […]

Marketing
walled gardens

Strategies For Scaling Big Tech’s Walled Gardens

Apple’s Not Your Friend. Apple latest to move goal posts in an unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the company’s latest efforts to thwart brand and consumer relationships.  Uninstall Gmail and use OUR app. Google is sinister and wants to track you. But […]

Best Practices Data Marketing People-Based Marketing

Data-Driven Insights: How People-Based Marketing Revolutionizes Advertising

In today’s digital age, data is at the heart of everything we do. It drives decisions, enhances strategies, and gives us valuable insights into consumer behavior. As a result, businesses have shifted their focus towards data-driven marketing to better understand their audience and personalize their approach. One particular aspect of data-driven marketing that has gained […]

Best Practices Marketing People-Based Marketing

The Key to Successful Advertising: Mastering People-Based Marketing

People-based marketing is a powerful strategy that has transformed the advertising industry. It focuses on creating personalized experiences for consumers, based on their behavior, interests and preferences. By understanding and targeting individuals instead of broad demographics, people-based marketing allows businesses to reach the right audience with the right message at the right time. Traditionally, advertising […]

Best Practices Marketing People-Based Marketing

Why People-Based Marketing is the Future of Customer Engagement

In today’s digital landscape, connecting with consumers has become increasingly challenging. Traditional marketing tactics such as email campaigns and banner ads have lost their effectiveness due to oversaturation and the rise of ad blockers. As a result, businesses are turning towards people-based marketing – a strategy that puts the focus on individuals rather than broad […]

Best Practices Marketing People-Based Marketing

Unlocking the Power of People-Based Marketing: A Comprehensive Guide

In today’s digital world, customers expect personalized and relevant interactions with brands. As a result, traditional marketing methods are becoming less effective in driving customer engagement. This is where people-based marketing comes into play. So what exactly is people-based marketing? It’s an approach that uses data to create personalized user experiences across multiple channels. Unlike […]

Content Marketing People-Based Marketing

The ROI of People-Based Marketing

Today, we’re cutting through the buzz and diving straight into the world of People-based marketing – a strategy that’s turning heads for its remarkable Return on Investment (ROI). Let’s skip the jargon and get down to earth with practical strategies that can elevate your marketing game. Understanding People-Based Marketing People-based marketing isn’t rocket science. It’s […]

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