Why Content Marketing? In an increasingly digital world, it’s essential for businesses to form genuine connections with their potential customers. This is done by generating high-quality, unique content. Whether it’s through a blog post, an e-book or a video, content marketing raises awareness about both a particular subject matter and your company. By educating consumers, […]
What is Customer Delight? HubSpot defines customer delight is as “exceeding customer’s expectations to create a positive customer experience with a product or brand.” It’s about ensuring that the consumer is happy and stays happy after already purchasing your product or service. In order to succeed, you must build a relationship with your customer that will […]
When looking to drive your business’s website traffic and target highly-specific audiences, it’s essential to prioritize your online presence. Through display advertising, companies are building brand awareness through visuals, which can increase a customers’ purchasing intentions.
Targeted Advertising When looking to promote your company’s products or services, you must first consider your target audience to identify who is most likely to purchase something from your business. Once this is established, you can direct your focus to optimizing your delivery via targeted advertising—the process by which ads are intentionally served to specific […]
From trying to reach people in towns to increase brand awareness in counties, geo-targeting helps businesses both big and small connect with their target audiences in a tailored way.
The best way to compel someone to buy what you’re offering is to connect with them on a personal, human level. By using foot traffic attribution, you can analyze elements of your campaign that resonate with your audience most.
Why is attribution important? You’ve run an ad campaign and saw an increase in your sales but you want to know exactly how and why you received that boost. Attribution allows you to analyze your marketing efforts in different channels to understand what’s driving those consumer purchases. By understanding how users engage at every touchpoint […]
Traditional consumer packaged goods (CPG) companies may be thought of irrelevant in this age of online shopping for products and services. Many CPGs are continuously using TV commercials or in-store advertising as a way to market their product but those methods are rapidly decreasing in results. However, their products are still relevant, which is why CPG marketers need to adjust to the digital world. There is a way to better target consumers through data and digital channels that leads to direct relationships with the people who actually buy and use these products. The best strategy for CPG marketers to do so is by utilizing email marketing.
Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the […]
The future of digital media buying is increasingly automated, and understanding the process is vital to success with your digital advertisements.