View on LinkedIn By the 1890s, fresh New England lobsters were served in Denver dining rooms. What made that culinary feat possible was a transcontinental rail system that whisked the...
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The ability to leverage data, permission and technology lets CMOs better sell to and serve consumers across all channels and devices. Ari Saposh shares what CMOs should demand from their data to make sure they’re maximizing the value of every ad dollar spent in 2019.
Digital marketing, in its traditional definition, refers to marketing that involves electronic devices. The introduction of the internet and mobile devices shifted this definition to focus on any form of online marketing. This includes everything from email marketing to online content.
With data playing an integral role in digital marketing, there are now several ways to make sure your advertisements are placed on the best-fit websites. This will drive more website traffic, increase your sales and satisfy your customers.
Customer delight is about ensuring that the consumer is happy and stays happy after already purchasing your product or service. In order to succeed, you must build a relationship with your customer that will stand the test of time.
When looking to drive your business’s website traffic and target highly-specific audiences, it’s essential to prioritize your online presence. Through display advertising, companies are building brand awareness through visuals, which can increase a customers’ purchasing intentions.
Targeted Advertising When looking to promote your company’s products or services, you must first consider your target audience to identify who is most likely to purchase something from your business....
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From trying to reach people in towns to increase brand awareness in counties, geo-targeting helps businesses both big and small connect with their target audiences in a tailored way.
The best way to compel someone to buy what you’re offering is to connect with them on a personal, human level. By using foot traffic attribution, you can analyze elements of your campaign that resonate with your audience most.
You’ve run an ad campaign and saw an increase in your sales but you want to know exactly how and why you received that boost. Attribution allows you to analyze your marketing efforts in different channels to understand what’s driving those consumer purchases. By understanding how users engage at every touchpoint of their buyer’s journey, you can attribute certain marketing and media efforts to their sales.