You’ve run an ad campaign and saw an increase in your sales but you want to know exactly how and why you received that boost. Attribution allows you to analyze your marketing efforts in different channels to understand what’s driving those consumer purchases. By understanding how users engage at every touchpoint of their buyer’s journey, you can attribute certain marketing and media efforts to their sales.
Traditional consumer packaged goods (CPG) companies may be thought of irrelevant in this age of online shopping for products and services. Many CPGs are continuously using TV commercials or in-store advertising as a way to market their product but those methods are rapidly decreasing in results. However, their products are still relevant, which is why CPG marketers need to adjust to the digital world. There is a way to better target consumers through data and digital channels that leads to direct relationships with the people who actually buy and use these products. The best strategy for CPG marketers to do so is by utilizing email marketing.
Understanding Omnichannel Marketing Omni in Latin means “all.” In omnichannel marketing, the prefix represents the all-encompassing integrating shopping experience consumers encounter today. As technology usage rapidly increases, customers are approached with the “universal” shopping experience in their day-to-day lives. Omnichannel refers to the sales approach that contributes to the customers’ integrated shopping experience. It’s the way consumers engage with a brand, which reflects how the brand engages with the consumer. Every customer has a different…
The future of digital media buying is increasingly automated, and understanding the process is vital to success with your digital advertisements.
Carousel ads are especially unique because they’re multi-purpose. They can be used to show off your products, feature your content, offer your deals, tell your brand’s story or communicate your customers’ experiences.
Federal agencies are increasingly incorporating digital marketing solutions into their overall strategy to reach the right people. Check out our Handbook for Government Marketing to discover how you can drive success with a data-driven marketing agency.
Facebook is the leading social media platform, also making it one of the most cost-effective advertising platforms available to marketers. Build your own Facebook custom audiences to increase your business.
Beacon Technology is the leading location-based marketing tool in the retail industry. Discover the benefits and ongoing challenges of investing in beacons.
Buyers have an endless amount of options at all times, learn how to create content that attracts and nurtures a potential customer through each stage of the buyer’s journey.
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