Beacon Technology is the leading location-based marketing tool in the retail industry. Discover the benefits and ongoing challenges of investing in beacons.
Buyers have an endless amount of options at all times, learn how to create content that attracts and nurtures a potential customer through each stage of the buyer’s journey.
Leveraging a custom audience is an effective marketing method that focuses and personalizes your marketing tactics. Unlike vague billboards and telemarketing calls, personalization offers a unique and precise way to reach your custom audience.
One of the most important parts of any marketing strategy is being present. Cross-channel personalization is a great way to remain present when attracting potential consumers.
Understanding and utilizing your buyer personas allows you to reach your ideal customers in the most efficient ways possible. Here’s some insight on why they’re important for the success of your marketing strategies.
In a world shifting rapidly to mobile, it’s more important now than ever before to stay ahead of the competition and focus on personalizing content for on-the-go users. We’ve dictated 3 strategies to transform valuable content into a personalized, mobile-friendly experience.
Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.
Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.
CPG brands are challenged to stay connected with today’s ever-changing customers. Learn how these 4 steps will improve your CPG marketing and drive sales.
The average consumer now owns nearly 4 different devices. Discover 8 reasons why multi-channel marketing campaigns are more successful and help drive revenue.
