Retargeting is the perfect approach to bring visitors back to your site and turn convert them into customers. Enhance the ways you personalize a marketing campaign by following these tips.
Measuring the last click before purchase isn’t enough to understand your success. Discover 4 tools that help create a true one-to-one attribution method.
The average consumer now owns nearly 4 different devices. Discover 8 reasons why multi-channel marketing campaigns are more successful and help drive revenue.
It’s not enough to just collect data. Learn why you should invest in a smarter, data-driven marketing strategy to stay ahead of your competition in 2017.
Creating an audience profile pinpoints your target customers and delivers ads to your most engaged users. Read more about how audience profiling is essential to advertising.
Audience segmentation gives you the power to connect with the right people, in the right place, at the right time. Learn how to identify your best customers.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
With the marketing world ever changing, it’s important to adjust your content based on your audience. Using marketing as a conversation with your target audience will increase the likelihood of engagement. Here is some insight into the power of conversing with your consumer.