Identity and Data Accuracy in a Post-Cookie World

21 cents of every media dollar spent by marketers last year was wasted due to poor data quality.

Most businesses utilize cookies to track and collect data on their customers, but cookies are on the way out. With billions of data points out there, how do you separate the good data from the bad? What qualifies data as “accurate”?

That’s where BRIDGE & Truth{set} come in.

In this webinar, we’ll cover:

  • The challenges of data
  • How we connect the dots to better identify your consumers
  • The importance of data privacy
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Meet the Speakers

Eddie O'Loughlin

Senior Director,
Data Partnerships

Josh Hirsch

Senior Director,
Database Systems

Ari Saposh

Senior Vice President,
Data Partnerships