Businesses of all sizes are increasingly relying on digital advertising to reach and engage with their target audience. As of 2023, 72% of overall marketing budgets get put toward digital marketing channels. In our rapidly changing online landscape, it can be overwhelming for companies to navigate the complexities of digital marketing. There’s an alarming amount […]
Recession-proofing your business is crucial for survival and growth during economic downturns. While it’s natural to want to cut back on expenses during tough times, research has proven that businesses that invest in marketing during recessions are more likely to come out ahead once the economy rebounds. Digital marketing allows businesses to reach a wider […]
Effective Strategies for Marketing to Nurses and Healthcare Providers The current nursing crisis has brought about unprecedented challenges for healthcare organizations nationwide. Nearly one-third of nurses nationwide say they will likely leave nursing for another career following the burnout of the pandemic. As the demand for qualified nurses and healthcare providers continues to surge, healthcare […]
Why Marketers Need a Reliable Partner in the Era of Connected TV/OTT. Streaming has taken the lead as the preferred medium among Americans for accessing television content. This shift in media consumption has reflected a significant change in the industry and marketers now face a critical challenge – finding a reliable marketing partner. Businesses are […]
Listen up! Podcasts are a big business and ripe for digital advertising wins. According to Insider Intelligence, 144 million people in the U.S. listen to a podcast every month. 28% do it weekly. They are using dozens of different platforms to get their podcast fix–Soundcloud, Spotify, Pandora, NPR, and ESPN among them. Are you reaching […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
When it comes to managing your digital ads, you have options. You could use separate platforms like Google Ads and Facebook Ads. But there’s a better way to simplify the process: Demand Side Platforms (DSPs). These automated platforms allow you to purchase, manage, and optimize ads across multiple networks from one place. What Is a […]
Let’s talk about ad tech—short for advertising technology. It’s the behind-the-scenes magic that makes digital ads work by helping businesses reach the right people in the right places. Whether you’re scrolling social media, streaming video content, or browsing your favorite website, ad tech is working in the background to deliver ads tailored just for you. […]
Programmatic advertising is everywhere. From the podcasts you listen to to the social media apps you scroll through, programmatic ads power much of the digital content you see. But what exactly is programmatic advertising, and why are so many brands relying on it? Let’s break it down step by step. By the end of this […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
