Ad fraud is now more prevalent than ever because of internet bots that pose as and are often mistaken for real people online. Avoid investing time and money in wasted ad impressions by practicing people-based marketing for real, verified users.
First party data is the most accurate and unique data you can gather as a company. Because this data is coming straight from your customers, you know it is reliable and will be an effective analysis to your marketing campaigns. Utilize first party data as the marketing world steers in a more people-focused direction.
Learn the pros and cons of deterministic and probabilistic cross-device ID tracking. Use cross-device ID tracking to identify individual consumers engaging with content across multiple devices.
The clutter that occupies today’s digital advertising realm can overwhelm potential consumers. They are being targeting by countless different companies, and oftentimes advertisers don’t see the results they aimed for. Demand-side platforms (DSPs) give advertisers the data and tools to create a campaign that is focused.