Though there are many different ways to approach structuring your paid search account, one approach stands out from the rest: single-keyword ad groups. Previously, we’ve talked about what exactly paid search is, and the essentials of doing it the right way. Now, we’re going to focus on the single-keyword ad group strategy. In short, single […]
Paid search, SEM, and SEO are three different things that have, over time, become entangled and mischaracterized in the digital marketing conversation. SEO was previously considered a component of SEM. But doing SEM didn’t always mean SEO was a part of the effort. But when it was, SEM was paid search + SEO. Confused yet? […]
As companies roll out the red carpet for their customers both online and off, how will your company rise above and get noticed? Here are some holiday marketing tips to make the most of this lucrative sales season.