Best Practices Display People-Based Marketing

People-Based Display Advertising: A Step Towards More Meaningful Connections

As more advertisers have been learning, targeting actual, interested people with your ad content has quickly become the holy grail of effective advertising. It’s no longer about flooding the market with your message; but instead about reaching that one individual who will resonate with your message and initiate the kind of engagement that, in turn, […]

Audience Insights Best Practices People-Based Marketing
reach camping enthusiasts, wherever they are, with first-party data on ACTUAL people

Actual People, Actual Engagement: Your Featured Audiences for May

Digital marketing shines when it moves beyond addressing vague audiences and instead prioritizes connecting with actual people at the individual level. As the industry finally moves away from cookies, one key path to success emerges: first-party data. BRIDGE is laser-focused on helping you leverage first-party data to reach actual, verified people with your message. Each […]

Data Featured People-Based Marketing

Navigating a Cookie-less Future with BRIDGE

Gmail, celebrating its 20th anniversary this year, stands as a testament to the evolution of the digital marketing industry. In these two decades, we’ve witnessed monumental changes, and this year-long transition signals a definitive step towards a more privacy-centric approach to online advertising.  The impending deprecation of third-party cookies, brought on by Google’s announcement that […]

Audience Insights People-Based Marketing
vacationer lying on a beach with a sun hat on

Reach Actual People with our Featured Audiences for April

It’s no secret that the tried-and-true strategy of casting a wide net in the hopes of reaching hordes of consumers is, quite frankly, outdated. Today, successful digital marketing campaigns rely on understanding actual people – their interests, demographics, and digital behaviors. This April, we’ve spotlighted four unique audience segments: rugged Outdoor Enthusiasts, admirable Small Business […]

Best Practices Marketing People-Based Marketing

Maximize Digital Marketing ROI by Incorporating Full-Funnel Strategies

Gone are the days of straightforward, transactional buying paths. Today’s connected consumer spends more time with media across devices and expects the brands they engage with to be present universally. In fact, the average U.S. household has 16 connected devices(eMarketer).  A buyer’s journey in 2024 combines online research, social media, peer reviews, and seamless digital […]

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