People-Based Marketing

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Why are you waiting to upgrade to a people-based marketing strategy?  Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement.  It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]

Best Practices Multi-Channel People-Based Marketing

Social platforms falling short of what omnichannel strategies can deliver

Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day.  “It’s part of a complete breakfast!”  Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial.  Lately, it’s exactly how I’ve been thinking about social media advertising […]

Best Practices Data Identity Resolution Marketing Personalization Privacy

3 Ways Marketers are Navigating Industry Changes

The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]

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