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Powering Your Small Business with Online Marketing

Small businesses have a number of opportunities at their fingertips to establish a compelling online presence. It’s no longer a distant dream for small enterprises to compete head-to-head with larger brands and captivate new customers. The key lies in embracing the right strategies and tactics that resonate with the modern consumer. Let’s explore several compelling […]

Audience Insights Best Practices Content Marketing People-Based Marketing Segmentation Targeting
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Understanding Your Target Audience vs. Target Market

In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success.  Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]

Marketing

Marketing Personalization vs Data Privacy Compliance

The number of consumer data privacy bills increased from 2019 to 2020, with bills considered in at least 30 states and Puerto Rico. This is exemplary of how marketers are being forced to consider continually increasing restrictions regarding privacy each year. The need to reach customers in more personalized ways has continued to grow as […]

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